• Work closely with other Content Strategists to brainstorm ideas for blog posts, articles, and video advertisements and produce those engaging content types. • Create content and perform content audits or gap analyses to ensure the uniformity of content and its alignment with business goals across social media platforms or company websites
- Minimum Qualification:Bachelor
- Experience Level:Entry level
- Experience Length:1 year
Roles and Responsibilities
• Performing exhaustive research to gain in-depth knowledge of our client’s customer personas.
• Performing extensive research and analysis on consumer thoughts and trends.
• Creating specifications and content appropriate for the brand's customer personas.
• Strategizing content pillars and sub pillars.
• Planning the editorial calendar and content proposition.
• Collaborating with content management teams, creative teams, and writers to implement the strategy.
• Overseeing writing style and tone for all content.
• Developing content governance guidelines for tone, style, and voice of all content and ensuring they are followed.
• Developing editorial strategy so content is consistent across all delivery platforms.
• Conducting periodic content audits.
• Tracking and calculating content ROI.
• Ensuring that content strategy meets business objectives.
• Strategizing and improving content delivery and promotion.
• Analyzing content marketing strategy to evaluate whether it's working or not.
Skills and Qualifications
• Candidates with a background in journalism, communication, or public relations are highly encouraged to apply.
• A minimum high school average grade of B.
• Communication and leadership skills.
• Writing and editing skills.
• Social media skills.
• Organization and time management skills.
• Significant SEO knowledge.
• Having a keen interest in organizational goals and targets.
• Attention to detail.
Interested and qualified candidates should forward their CV and academic certificates using the position as subject of email.
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