Abela

Creative and Digital Media Executive Ref: 14/12/20

Job Summary

Our client a tyre distributing and retailing company is in urgent need of a creative digital media executive to work in their company

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

Our client a tyre distributing and retailing company is in urgent need of a creative digital media executive to work in their company

 

Qualifications
•    Bachelor’s degree in Marketing, Digital technologies, or relevant field.
•    5 years of proven working experience as a Digital Marketer or similar role.
•    Good knowledge of all different digital marketing channels: (Social media, Google Ad Words and email campaigns and SEO/SEM)
•    Hands-on experience with Web analytics tools (e.g. Google Analytics) and CRM software.
•    Skills and experience in creative content writing.
•    Familiarity with web design & video marketing.
•    Analytical mindset and critical thinking.
•    Excellent interpersonal and communication skills.

 

Responsibilities

  • Creation of graphical/visual artwork for use on various media. Creates layouts and designs of logos, packing, advertisement, marketing collateral's, and/or other published materials in print and online.
  • Selects and arranges photos, type, illustrations and color.
  • Super imposition of images for photos to show how artwork would look like in real world scenarios.
  • Prepare designs and layouts for the quarterly company newsletter.
  • Ensure the correct use of company identity, company brands and enforcing recommendations made by company partners on the use of their brand identification rules.
  • When required, liaise with printers/ designers on art production and/or printing and follow through on the projects.
  • Converting art files from one art-form to another i.e.. eps to .jpeg, or  vector to images, etc.
  • Designing graphical layouts for presentations. 
  • Design, preparation and in-house printing of artworks. For example: invitation cards; fliers etc.
  • Prepare artworks for the company website as well as ensure the correct representation on the company website. Manage the company website(s).
  • Creation or modification of animated picture sequences and/or videos for show during events
  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Write and optimize content for the website and social networking accounts such as Facebook and Twitter
  • Track and analyses website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand


Salary-45,000-65,000Ksh

 

How to Apply: Interested and qualified individuals are requested to submit a detailed CV in word format as an attachment with at least three referees to quoting the job reference on the subject.

Note:  Our recruitment terms and conditions apply, An agency fee will be charged.

 

 

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