Deputy Director, Tourism Development and Promotion

Public Service Commission

Job Summary

Applications are invited from qualified persons for the position shown above.

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 12 years

Job Description


Our Vision

“A citizen-centric public service”

Our Mission
“To reform and transform the public service for efficient and effective service delivery”


Interested and qualified persons are requested to make their applications ONLINE through the Commission website: or jobs portal:

Please Note:
(i) Candidates should provide all the details requested for in the advertisement. It is an offence to include incorrect information in the application. Details of academic and professional certificates not obtained by closure of the advert should not be included.
(ii) Only shortlisted and successful candidates will be contacted.
(iii) Canvassing in any form will lead to automatic disqualification.
(iv) The Public Service Commission is committed to implementing the provisions of the Constitution - Chapter 232 (1) on fair competition and merit, representation of Kenyans diverse communities and affording equal employment opportunities to men and women, members of all ethnic groups and persons with disabilities. THEREFORE, PEOPLE WITH DISABILITIES, THE MARGINALIZED AND THE MINORITIES ARE ENCOURAGED TO APPLY.
(v) Shortlisted candidates shall be required to produce originals of their National Identity Card, academic and professional certificates and transcripts during interviews.
(vi) It is a criminal offence to present fake certificates/documents.
(vii) Serving officers shall be required to produce the original letter of appointment to their current substantive post during the interview.
Applications should reach the Commission on or before 29th September 2020 latest 5.00 pm (East African Time).


Deputy Director, Tourism Development and Promotion – THREE (3) POSTS –V/No. 244/2020
Salary Scale: Ksh. 99,900 - Ksh. 169,140 p.m (CSG 6)
House Allowance: Ksh.20, 000 – 50,000 p.m (Depending on duty station)
Commuter Allowance: Ksh.16, 000p.m
Leave Allowance: As existing in the Civil Service
Annual Leave: 30 working days per financial year
Medical Cover: As provided by the government
Terms of Service: Permanent and Pensionable

For appointment to this grade, an officer must have:-
(i) served for a minimum period of twelve (12) years and currently serving at thegrade of Principal Tourism Development and Promotion Officer, CSG 8 and above or in a comparable and relevant position in the wider public service or private sector;
(ii) a Bachelors degree in Tourism, Hospitality, Economics, Research & Statistics, Public Policy and Administration or a relevant Social Sciences from a university
recognized in Kenya;
(iii) demonstrated strong leadership qualities, managerial capacity and professional competence as reflected in work performance;
(iv) demonstrated a clear understanding and application of tourism destination promotion and marketing, tourism bilateral and multilateral partnerships and
institutions and tourism security and crisis management landscape; and
(v) demonstrated compliance with the requirements of Chapter Six of the Constitution of Kenya and Leadership and Integrity Act, 2012.

Duties and Responsibilities
The Deputy Director of Tourism Development & Promotion will be a change and inspirational leader to transform the Kenya’s tourism landscape through innovative approach. He/She will ensure the realization of the National Tourism Blueprint (NTB2030) vision of Vibrancy & Innovation that characterize our booming & sustainable
tourism industry, where local, African & International visitors freely explore iconic Kenya & experience connectedness with our unique people. He/She will be deployed to head any of the three (3) divisions in the directorate.

Specific duties and responsibilities will include:-
a) International Tourism Division

(i) coordinate Kenya’s participation and implementation of UNWTO programmes and activities
(ii) coordinate the implementation of UNWTO agreements, protocols, treaties and conventions;
(iii) develop and coordinate the implementation of MOU and agreements of cooperation with other countries on tourism;
(iv) develop and coordinate participation in the bilateral and regional meetings and forums in the field of tourism;
(v) promote Kenya as a business tourism destination;
(vi) coordinate and monitor the implementation of business tourism strategy;
(vii) coordinate and support of the bidding process for tourism stakeholders;
(viii) advise on and promotion of appropriate (and appropriateness of ) MICE infrastructure;
(ix) bid for conferences and secure future events;
(x) stimulate diversification and development of appropriate MICE infrastructure;
(xi) provide leadership in increasing business tourism benefits;
(xii) coordinate with Kenyan missions abroad for promotion and marketing of Kenya as a tourism destination;
(xiii) develop and promote strategic partnerships for tourism promotion;
(xiv) coordinate with Kenyan Missions abroad for promotion and marketing of Kenya as a Tourism destination;
(xv) coordinate promotional activities for Kenya as a premier tourist destination; and
(xvi) sensitize and create awareness on tourism product development for stakeholder’s uptake.

b) Domestic Tourism Division

(i) promote Kenya as a business tourism destination;
(ii) coordinate and monitor the implementation of business tourism strategy;
(iii) coordinate dissemination of MICE tourism information and research
(iv) stimulate diversification and development of appropriate MICE infrastructure;
(v) coordinate and monitor the implementation of county tourism engagements;
(vi) establish and support of strategic linkages with sector stakeholders;
(vii) establish inter-ministerial committees to address cross-cutting issues in tourism
(viii) set national goals, targets and indicators for sustainable tourism promotion and development
(ix) develop and implement five-year Tourism Promotion Strategies;
(x) promote the development of diverse tourism products and value addition along the tourism supply chain;
(xi) coordinate the development of appropriate tourism product mix;
(xii) liaise with county governments for the development of appropriate tourism products;
(xiii) promote development of niche tourism products and services; and
(xiv) sensitize and create awareness on tourism product development for stakeholders uptake.

c) Tourism Security Divisions
(i) promote tourism safety and security in collaboration with other key enforcement agencies
(ii) promote practices in tourism safety and security
(iii) develop and implement the tourism safety and security strategy;
(iv) coordinate operations of the tourism sector crisis management centre;
(v) coordinate national tourism crisis management issues;
(vi) develop and implement tourism safety and security capacity building programs
(vii) develop tourism safety and security manuals;
(viii) promote collaboration between public and private sector tourism safety and security issues; and
(ix) monitor and advise the sector on emerging threats and travel advisories.


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