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BrighterMonday

Digital Assets Marketing Manager/Specialist

Job Summary

Applications are invited from qualified persons for the above vacant position.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

Key Responsibilities: 
•    Work with senior managers to develop a comprehensive cross-channel online marketing strategy.
•    Identify, analyze, evaluate and execute strategic digital media partnerships. 
•    Perform research; deal sourcing, origination and negotiation of digital partnership & SLA.
•    Collaborate on the corporate communication calendar and overall marketing plan.
•    Responsible for SEM, SEO audit and suggest areas of improvement. 
•    Suggest and manage improvements in landing pages and other conversion optimization tools. 
•    Collaborate and contribute to the Company’s content strategy and editorial planning.
•    Work in collaboration with the management team for projects about defined strategy, digital campaigns and business needs.
•    Generate an ROI dashboard for marketing activities for sales and leadership teams.
•    Ensure quality control for all brand/marketing related projects.
•    Perform strategy and competitive monitoring.
•    Team Management: Supervise Tele Sales Agents and provide leadership
•    Achieve Tele Sales targets and perform as per company standards

Qualification:
•    Must have a relevant university degree in communication or Marketing.
•    Must have a minimum of 5 years managing a Digital Marketing Department.
•    MUST have working experience in a Micro Finance.
•    Experience in Managing Tele Sales will be an added advantage
•    Strong oral and written communication skills.
•    Proven ability to establish superior relationships.

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