Job Summary

We are looking for an experienced Digital Marketer to join our client’s team in developing, implementing, tracking and optimizing their digital marketing campaigns across all digital channels.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Our client is a provider of leading-edge ICT solutions and services to clients. The ideal candidate should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

•    Plan and execute all digital marketing, including SEO/SEM, marketing database, email, social media and display advertising campaigns
•    Design, build and maintain social media presence
•    Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
•    Identify trends and insights, and optimize spend and performance based on the insights
•    Brainstorm new and creative growth strategies
•    Plan, execute, and measure experiments and conversion tests
•    Collaborate with internal teams to create landing pages and optimize user experience
•    Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
•    Instrument conversion points and optimize user funnels
•    Collaborate with agencies and other vendor partners
•    Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

•    BS/MS degree in marketing or a related field
•    2 - 3 years proven working experience in digital marketing
•    Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
•    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
•    Experience in optimizing landing pages and user funnels
•    Experience with A/B and multivariate experiments
•    Solid knowledge of website analytics tools (e.g., Google Analytics)
•    Working knowledge of ad serving tools
•    Experience in setting up and optimizing Google Adwords campaigns
•    Working knowledge of HTML, CSS, and JavaScript development and constraints is an added advantage
•    Strong analytical skills and data-driven thinking
•    Up-to-date with the latest trends and best practices in online marketing and measurement

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| Full Time |
KSh Confidential
| Contract |
KSh 15,000 - 30,000