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1 week ago

Job Summary

The Digital Marketer will develop, implement, and manage digital marketing strategies to promote Medprime Training College’s programs and services. The role involves leveraging digital platforms to enhance brand visibility, attract prospective students, and maintain strong engagement with current students and stakeholders.

  • Minimum Qualification : Certificate
  • Experience Level : Internship & Graduate
  • Experience Length : 1 year

Job Description/Requirements

1. Strategy Development and Implementation


• Develop and execute digital marketing strategies aligned with the college’s goals and objectives.

• Identify target audiences and create content tailored to their needs and preferences.

• Research and recommend innovative digital trends to improve online engagement.


2. Content Creation and Management


• Create, edit, and publish high-quality content for websites, blogs, email campaigns, and social media.

• Design and manage creative campaigns to promote courses, events, and initiatives.

• Collaborate with graphic designers to produce visually appealing materials.


3. Social Media Management


• Manage and grow the college’s social media presence across platforms like Facebook, Instagram, LinkedIn, Twitter, and YouTube.

• Plan and schedule posts, engage with followers, and monitor performance metrics.

• Develop and execute paid social media advertising campaigns.


4. Search Engine Optimization (SEO) and Analytics


• Optimize website content to improve search engine rankings.

• Conduct keyword research and implement SEO strategies to drive organic traffic.

• Use analytics tools (e.g., Google Analytics) to monitor and report on campaign performance.


5. Email Marketing


• Create and manage email marketing campaigns to engage prospects, students, and alumni.

• Develop newsletters and automated email workflows to nurture leads.


6. Paid Advertising Campaigns


• Plan, execute, and manage pay-per-click (PPC) and display advertising campaigns.

• Monitor budgets, analyze ROI, and adjust strategies as needed.


7. Stakeholder Engagement


• Collaborate with internal teams to gather content and insights for marketing campaigns.

• Act as a liaison between the college and external marketing vendors or partners.

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