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Digital Marketing and Communication Officer

Job Summary

A fast-moving electronics company in Nairobi is seeking to employ the services of a Digital Marketing and Communication Officer.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Duties of the digital marketing and communication officer will include:
•    Develop and execute various digital marketing and advertising strategies that utilize SEO, SEM, social, email and other forums.
•    Develop, publish and share creative and innovative content on all digital platforms to online community members.
•    Carry out online research on customer preferences to inform product development.
•    Identifying new and effective digital marketing platforms and strategies through research.
•    Manage social media accounts & other relevant sites.
•    Strengthen brand identity by developing communication products that include digital media, reports, publications, flyers, posters, etc.
•    Get influencers onboard in multiple channels (Instagram, Twitter, Facebook, YouTube)

Qualifications
•    Bachelor’s degree in marketing, communications, media or graphic design, Diploma in Communication/Journalism/Digital Media will be an added advantage.
•    Knowledgeable on Social media marketing, Digital content development and editing (social media, Twitter Instagram, blogs, etc.), website development and maintenance.
•    Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
•    Demonstrable success in developing and implementing a creative internal and external digital communication strategy.
•    Understand and can utilize emerging platforms, digital media, web / social media management and measurement tools e.g. HootSuite & Google Analytics.

Experience
•     Should have at least 2 years’ experience in a similar position.

Required skill
•    Must have good Leadership Skills, creativity, and critical thinking.
•    Must be self-driven.
•    Excellent Communication skills – both written and spoken.

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Nairobi
| Full Time |
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Nairobi
| Full Time |
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Nairobi
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KSh 75,000 - 90,000
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