· Stay up to date with the latest social media best practices.
· Maintain meaningful customer connections, increases brand awareness, and encourages community members to engage with the brand.
· Daily Keyword research for upcoming video content.
· Manage social media content.
· Reply to social media messages and comments.
· Create daily posts for Instagram, Pinterest, & YouTube.
· Create daily stories for YouTube and Instagram.
· Brainstorm ideas for YouTube Shorts.
· Knowledge of Klaviyo to compose and send one email per week to my Mailing list
· Provide regular reports on the performance of our social media platforms and suggest new areas for growth.
· Transcribe video tutorials into written documents.
· Link products to other searchable platforms (ravelry, etsy, etc)
· Increase global brand awareness.
Minimum Requirements and Qualifications
· Previous social media marketing experience.
· Excellent creative writing and oral communication skills.
· Bachelor's degree preferably in business or marketing.
· A minimum of 1 year experience in marketing
· SEO & Keyword skills
· Understanding of YouTube metrics and analytics.
· Excellent graphic design skills
· An eye for color
· Attention to detail and preferably a perfectionist.
· Knowledge of crochet stitches are a plus.
· Self-motivated, proactive, and excited to a part of the team!
- Cover letter, accompanied by your CV
- Copies of your academic certificates, certificate of good conduct, & ID card.
- Links to any of your previous marketing campaigns or work.
- Links to your social media profiles