Job Summary

Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)

  • Minimum Qualification: Diploma
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

  • Responsibilities
    • Assist in the formulation of strategies to build a lasting digital connection with consumers
    • Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
    • Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
    • Be actively involved in SEO efforts (keyword, image optimization etc.)
    • Prepare online newsletters and promotional emails and organize their distribution through various channels
    • Provide creative ideas for content marketing and update website
    • Collaborate with designers to improve user experience
    • Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
    • Acquire insight in online marketing trends and keep strategies up-to-date
    • Maintain partnerships with media agencies and vendors

    Requirements
    • Proven experience as Digital Marketing Executive or similar role
    • Excellent understanding of digital marketing concepts and best practices
    • Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
    • Working knowledge of ad serving tools (e.g., DART, Atlas)
    • Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
    • Skills and experience in creative content writing
    • Analytical mindset and critical thinking
    • Excellent communication and interpersonal skills
    • BSc/BA in marketing or relevant field

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