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Digital Marketing Executive (Outskirts of Nairobi)

Job Summary

Our Client, a leading agricultural service Company with a Sub-Saharan reach based near Nairobi, is looking to recruit a Digital Marketing Executive.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 5 years

Job Description/Requirements

The successful candidate will be responsible for marketing promotion of the organization’s portfolio within the region through digital channels. The ideal candidate Must have more than 5 years of proven working experience as a Digital Marketer.

Key Responsibilities:
•    Assist the team in the development of the overall digital marketing strategy to build a lasting online connection with customers.
•    Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Display)
•    Manage and maintain an online presence through owned media including website, mobile app, and email/CRM software.
•    Manage the creation of relevant and engaging digital content for publishing onto various online platforms.
•    Manage social media marketing campaigns on all Social media accounts (LinkedIn, Twitter, Facebook, YouTube.)
•    Manage digital advertising campaigns (SEM, Display, Social)
•    Manage online newsletters and promotional email campaigns and manage their distribution through various online channels.
•    Manage the website, keeping it up to date with relevant & creative content in line with metrics.
•    Conduct research on online market trends, brand’s audiences, competitors, and end-to-end consumer journey and provide suggestions for improvement.
•    Stay updated on emerging digital tools and platforms, trends, new technologies, and share insights with the marketing team.
•    Optimize the website in collaboration with designers to improve user experience.
•    Prepare and manage a digital marketing campaign budgets in line with the overall.

Qualifications:
•    Bachelor’s degree in Marketing, Digital technologies, or relevant field.
•    5 years of proven working experience as a Digital Marketer or similar role.
•    Good knowledge of all different digital marketing channels: (Social media, Google AdWords and email campaigns and SEO/SEM)
•    Hands-on experience with Web analytics tools (e.g. Google Analytics) and CRM software.
•    Skills and experience in creative content writing.
•    Familiarity with web design & video marketing.
•    Analytical mindset and critical thinking.
•    Excellent interpersonal and communication skills.
•    Previous working experience within the Agriculture Industry-Optional.

Monthly Gross Salary: Open depending on individual skills and experience.
Position Level: Lower Mid-Level.
Location: Limuru, Kenya.
Deadline: 19th December 2020.

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