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Digital Marketing Executive

Archer Digital

Marketing & Communications

Advertising, Media & Communications KSh 60,000 - 75,000 Plus Commission
Easy Apply
3 weeks ago

Job Summary

Archer Digital is seeking an experienced and dynamic Digital Marketing Executive to drive exceptional brand management for our clients. This role is essential in executing seamless client engagement, content strategy, and KPI-driven results.

  • Minimum Qualification : Bachelors
  • Experience Level : Mid level
  • Experience Length : 3 years

Job Description/Requirements

The ideal candidate will excel at working collaboratively with internal teams to ensure timely, high-quality deliverables while effectively representing Archer Digital's professional standards.


Minimum Qualification: Bachelor’s degree in marketing, Digital Marketing, Communications, or related field
Experience Level: Mid Level
Experience Length: 3-7 years


Key Responsibilities:

  • Client Management & Strategy Execution: Act as the primary liaison with clients, guiding brand engagement and ensuring alignment with goals through strategic insights and collaboration with agency resources.
  • Content Creation & Management: Develop and oversee multi-platform content strategies and editorial calendars, ensuring engaging, on-brand content across social media, email, and e-commerce platforms.
  • Campaign Management: Lead the planning, execution, and monitoring of monthly campaigns, coordinating with internal teams for asset delivery, live updates, and performance evaluation.
  • Data Analytics & Reporting: Utilize analytics tools to provide detailed performance reports, offering actionable insights to optimize client strategies and drive measurable outcomes.
  • SEO & Content Optimization: Partner with SEO experts and content creators to enhance organic reach, optimize blogs, and improve landing pages based on keyword and trend analysis.
  • Cross-Functional Collaboration: Work closely with SEO, paid media, and creative teams to align content with performance goals and attend strategy meetings to keep projects on track.
  • Email Marketing Support: Develop and schedule targeted email campaigns, tracking performance to refine strategies and increase engagement.
  • Market Intelligence & Competitor Analysis: Conduct research to stay ahead of market trends and competitors, providing clients with up-to-date insights and recommendations.


Qualifications & Skills:

  • Bachelor’s degree in marketing, Digital Marketing, Communications, or related field.
  • Proven experience in digital marketing, client management, and campaign strategy.
  • Proficiency in platforms such as Google Analytics, MailChimp, OpenAI, Klaviyo, Canva, and social media management tools.
  • Strong expertise in content planning, strategy, and reporting, with advanced analytical skills.
  • Professional communication skills, adept at managing client relationships and aligning project goals with outcomes.
  • Proactive, adaptable, and able to work independently in a fast-paced environment.
  • Knowledgeable in marketing psychology and consumer behavior is a plus.
  • Exceptional organizational skills and attention to detail, with a focus on delivering quality and meeting deadlines.

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