Job Summary

Responsible for performance marketing and able to deliver and achieve key performance metrics set by management

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Responsibilities
•    Responsible for performance marketing and able to deliver and achieve key performance metrics set by management
•    Implement digital marketing activities across a broad range of digital marketing channels (SEO, SEM, Social Media, Email, Mobile, Paid ads, Display etc)
•    Manage end to end marketing automation activities including emailer marketing, web / app push
•    Responsible for Increasing website traffic, conversion rate, revenue, transactions etc
•    Coordinate with design team to create compelling & creative designs for Digital properties (web/display/social)
•    Manage social media channels. Create and Manage social media content calendar.
•    Manage digital advertising campaigns (SEM, Display, social media marketing etc)
•    On Page and Off Page SEO to grow organic traffic
•    Growth hacking ability to grow SEO traffic exponentially.
•    Set up conversion, pixel, and event tracking on the website and across various digital platforms
•    Conduct research on market trends, brand’s audiences and competitors, and end-to-end consumer journey to drive engagements and conversions
•    Analyze digital marketing analytics reports and share insights with the team to develop optimization plans
•    Grow & Manage Affiliate marketing channels
•    Website content management (CMS)
•    Execute various tactical and strategic campaigns by creating marketing calendar.
•    Coordinate with cross functional team to get best offers and keep them updated on all web/digital properties and channels
•    Stay updated with latest and emerging digital tools and platforms, digital marketing trends, new technologies, and share insights with the rest of the team
•    Your day start & ends with data – Extremely well-versed Analytics and numbers.

Skillset:
•    SEO, Google, Facebook advertising, search engine marketing, google analytics, conversion tracking, social media marketing, emailer, mobile app marketing, Google Tag Manager, Pixel tracking,
•    Knowledge of HTML/JavaScript
•    Extremely well versed with Data Analytics
•    Previous experience in managing USD 200,000 – 500,000 budgets in various digital marketing activities
•    Proven track record to minimize CPA and conversation rate by implementing innovative marketing strategies to build organic channels for consistent traffic.

Qualifications
•    Preferably Engineering Graduate in IT/Computer Science or MBA Marketing with min. 5 years of experience
•    Should have experience in traditional / offline marketing activities or should be energetic and enthusiastic to learn it to broaden his experience sphere.
•    Graduates with extensive experience in Digital Marketing and ecommerce industry can apply too

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