Experienced SEO Expert + PPC / Paid Search Analyst

Job Summary

Are you a marketing expert who enjoys analyzing data? Do you get excited about SEO and PPC? Are you ready to experiment with and promote a wide range of creative products?

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 2 years

Job Description/Requirements

Professional Skills & Qualifications
•    At least 2 –3 years experience in Search Engine Marketing (SEM) and Paid Search (PPC).
•    Proficiency in MS Excel, PowerPoint, and Word.
•    Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools.
•    Experience working with popular PPC ad platforms (AdWords, Yahoo, Bing).
•    Proficiency in managing moderate to large scale PPC accounts in a variety of different business verticals.
•    Understanding of SEO and web traffic metrics
•    BS/BA degree preferred.

Responsibilities
•    Implement Pay Per Click media strategies for one company
•    Handle, review, and perform daily account responsibilities associated with Google AdWords, Yahoo, Bing and other search platforms for a variety of clients;
•    Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
•    Handle the creation of large keyword lists;
•    Research and analyze competitor advertising links
•    Develop and implement link building strategy
•    Work with the development team to ensure SEO best practices are properly implemented on newly developed code
•    Work with editorial and marketing teams to drive SEO in content creation and content programming
•    Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
•    Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals;
•    Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives;

Bonus Skills:
•    AdWords / Bing certification a plus.
•    Social Media Strategist using social media for brand awareness and impressions
•    Excellent knowledge of Facebook, Twitter, LinkedIn, Pinterest, Instagram, Google+ and other social media best practices
•    Excellent writing skills (blog and content writing)
•    Experience with doing audience and buyer persona research

Salary: ($600-$1700/month, negotiable, depending on experience and fit)

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