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Franchise Manager, Kenya

Coca Cola

Marketing & Communications

KSh Confidential
1 month ago

Job Summary


Job Description/Requirements

At the Coca-Cola Company, we work collaboratively to find new and innovative ways to strategically move the business forward by leading, developing and executing digital strategy in partnership with our customer and bottler relationships.â¯We set the standards and policies for the Company and weâre looking for candidates with a proven ability to implement initiatives, develop marketing strategy and decipher market data to make a global impact for the worldâs most recognized brands. Youâll execute strategies with bottling partners, assist management with identifying opportunities, provide recommendations and implement key initiatives including sales planning, monitoring sales and activity records.  The success candidate needs to demonstrate their ability to execute highly complex or specialized projects in the commercial marketplace. 

What Youâll Do for Us 

  • Identifies and develops business opportunities and plans, with continuous analysis of business opportunities by developing Key Performance Indicators to achieve revenue goals. Along with the continued assessment of local capabilities to ensure that the execution plan is correctly supported. 

  • Knowledgeable on local consumers and customersâ needs in key channels, in order to develop plans to increase volume, change package mix and generate more profitability to Coca-Cola system business. 

  • Analyzes issues by packages and develops activities focusing trade, sales force and consumers closely with other related areas, such as Shopper, RGA, Marketing, Technical and Finance resulting in robust plans. 

  • Translates shopper and channel insights, trends and assessments, into channel strategies and plans. 

  • Identifies success factors that drive growth in revenue per case, faster transaction growth than volume growth, and growth in system /customer profitability and market PerCapita number. 

  • Unleashes channel potential through better execution and improves internal processes, support tools implementation to maximize speed and effectiveness of company's response to changing market conditions and enhance go-to-market. 

  • Leads and facilitates strategic and annual business planning processes across the system, ensuring plans reflect mid-to-long term growth strategies. 

  • Manages cross functional project teams as required. 

  • Supports the Operating Unite development; ensuring the identification of opportunities and risks based on market analysis across channels and shopper/consumer, to deliver volume, profit and share targets for entire portfolio, including recommendation of system investments. 


Qualification & Requirements 

  • Bachelorâs degree in Marketing, Finance, Business or related field, Masterâs degree is preferred.  

  • 5+ years of leadership in a digital commerce with a global consumer packaged goods experience, to include branding and grocery are needed. 

  • Must have experience with annual business planning, forecasting, customer and distributor management. 

  • Must possess excellent relationship building skills, as well as strategic leadership. 

  • Distribution center knowledge is ideal  

  • The ability to influence outcomes and be persuasive are ideal 

  • Experience or ability to learn and implement agile projects management. 

  • Proven success with social media ecosphere and leveraging these to drive incremental sales. 

  • Proven record of localizing and implementing a global consumer goods strategy.  

  • Strong understanding of system financials/economics 


What We Can Do For You 

  • Iconic & Innovative Brands: In our portfolio of over 250 products, we offer a variety of widely known & popular brands including Coca-Cola, Simply, Fairlife & Topo Chico. 

  • Exposure to World Class Leaders: Availability to global marketing leaders that will expand your network and exposure you to emerging digital platforms and marketing insights. 

SkillsChannel Optimization; Annual Business Planning; Distribution Management; organization; Channel Relationship Management; Contract Management; Business Plan Implementation; Stakeholder Relationship Management; Influence; Financial Performance Management; Forecasting Process; Negotiation; Strategic Leadership; Capacity Development; Business Alignment; Channel Strategies

Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.

We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.

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