Global Digital Supporter Engagement Specialist

This is a unique opportunity for an ambitious Digital Supporter Engagement Specialist with experience using marketing automation tools to join our international team and bring about a change in the way Save the Children attracts, inspires and engages our supporters, who are critical to achieve our ambitions for children.

The post is responsible for:

• Supporting Members to achieve significant sustainable unrestricted income growth through engaging with new and existing supporters in digital channels with a special focus on lead generation and donor conversion/retention through marketing automation.
• Lead the development and manage the implementation of new lead magnets (hand raisers, petitions, quizzes, other…).
• Engage with the Global Fundraising Hub to integrate digital with other channels such us Telemarketing, Donor Development, Legacies and Mid/Major Donors.
• During the development of global campaigns, work within the campaign cluster to ensure lead generation tactics and assets are included in the campaign plan.
• Be aware of the sector latest trends in supporter engagement and lead innovation in this area.
• Lead strategic projects as requested by the Digital Public Engagement.

In the event of a major humanitarian emergency or during members of the team’s leaves, the role holder may be expected to work outside the normal job description and be able to vary working hours accordingly.  This role will involve the opportunity to travel to support the set up and development of lead generation and conversion programmes in new markets as well as more established fundraising markets.

In order to be successful you will bring/have:

EXPERIENCE AND SKILLS

Essential

• Demonstrable experience designing and implementing lead generation and conversion programs (ideally within an international NGO). Proven success in delivering these programmes with demonstrated financial results.
• At least 1 year experience working at an international level.
• Experience of working in an advisory role with a diverse range of seniority levels and markets
• Solid knowledge and experience in email marketing and marketing automation at international level
• Proven project management skills delivering complex projects on time and on budget with a strong knowledge of all the financial aspects of digital fundraising/marketing including analysis of costs/income, ROI, conversion and attrition data and all other relevant KPIs
• Knowledge of budgeting, planning and performance management of digital fundraising/marketing
• As well as technical expertise, an ability to describe complex or technical issues using terms a non-specialist can clearly understand.
• Capacity to build and maintain excellent relations and to work effectively in a multicultural and multi-ethnic environment respecting diversity
• Experience of working in a support role to a diverse range of fundraising markets
• Strong personal, organisational and self-management skills; with an ability to lead and work in teams and motivate others
• Ability to think critically, objectively, analytically and strategically, solve problems quickly and show initiative
• An assertive and persuasive negotiator
• A self-starter using initiative to see opportunities to achieve objectives in this role
• Excellent communications skills, both written and verbal
• Strong IT skills particularly in Microsoft Word, Excel, Power Point and Outlook
• Ability to articulate the work of Save the Children with passion
• A willingness to travel to support members directly or to relevant events as required.

Desirable

• A solid understanding and experience of integrating digital with offline campaigns, especially Telemarketing.
• Experience selecting and training external call centres and developing in-house telemarketing teams for lead conversion.
• Solid understanding and experience developing and optimizing lead generation websites.
• Solid understanding and experience developing multichannel supporter journeys.
• Solid understanding and experience using marketing automation platforms.
• Solid understanding of web and CRM analytics.
• An understanding of working within a strategy to assess and make operational decisions
• An understanding of, or experience of, working within a team with knowledge management and skill sharing responsibilities equivalent in scale and focus to this role
• Fluent in English with excellent writing and speaking mandatory, additional language skills such as Spanish would be an asset