Head of Brand and Business Development

Job Summary

The role will be responsible for the effective management of the company’s Business Development and oversee marketing, PR and customer service functions.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

Department:      Business Development
Reports to:       Chief Executive Officer
Supervises:         Branch Managers, Customer Experience Coordinator, Marketing officers

Main Duties:
•    Implementation of Company’s brand and marketing strategy to ensure a vibrant brand
•    Leadership and performance management for Business Development team
•    Ensuring sustained business growth and revenue incomes through management of business development activities
•    Implementation and evaluation of marketing, distribution, advertising and promotion activities
•    Coordinating effective inventory management and practices to ensure sustained product availability
•    Ensure customer retention by monitoring customer satisfaction targets to deliver improved customer experience
•    Coordinating and managing the Company’s events, public relations, communication, CSR and corporate affairs to increase brand equity

Supervisory & Operational responsibilities
•    Provide sound leadership, supervision and management of the staff through performance development, training, mentoring and coaching
•    Ensure compliance with Business Development, Customer Service and Marketing approved budgets including prudent and timely spending of the branches
•    Ensure timely reporting of the departmental performance by managers
•    Ensure compliance of legislation, agreements with clients, highest standards of operational efficiency and quality of service
•    Developing growth strategies and plans
•    Establishing and maintaining relationships with corporate customers and SMEs
•    To improve profitability of the entire company by growing the business through attraction of new customers and new lines of business and introduce new products which come with commission and interest-based income
•    Keeping abreast of current developments and market trends to better identify and serve clients.
•    Identifying and mapping business strengths and customer needs
•    Researching business opportunities and viable income streams
•    Analyze current market and industry trends and develop overall strategy for branches in liaison with the Managers
•    Formulate and implement policies and practices that are competitive and aligned to SBC’s growth strategies in consultation with line managers
•    Plan and direct brand network activities to achieve short term and long-term performance standards

Business Acquisition & Risk
•    Oversee the Company network growth in business
•    Implement strategies on penetration of business segments, markets and sectors.
•    Ensure growth of liabilities and assets (both volume and quality) business
•    Offer advice on product development and marketing to ensure alignment of products to customer needs and expectations.
•    Provide insights into Business reengineering initiatives and ensure that these are deployed across markets in close partnership with ICT and business development teams
•    Maintain internal control standards, implement and maintain awareness of operational risk and minimize the likelihood of it occurring
•    Ensure awareness of operational risk and its mitigation

Performance Measures
•    Business Development and Brand improvement
•    Cost and Efficiency; – ensure delivery processes are efficient and cost effective.
•    Customer Satisfaction; - constantly assess customer feedback and make necessary improvements.
•    Processes and Procedures; – to establish or refine service delivery processes for Springboard Capital Ltd
•    Strategy and policy; help to come up with new strategy for Products, sales and Marketing.
•    Risk & Compliance; - Ensure awareness of operational risk and its mitigation
•    Timely and effective responses to issues arising.
•    Timely and accurate reports

Qualifications & Experience
•    Bachelor’s Degree in Marketing, Sales, Business Management/ Business Administration from a recognized institution
•    At least 5 years working experience in a Brand and Business Development related role as a manager in the financial industry

Key Competencies
•    Deep understanding of off-line and digital media strategy and planning
•    Deep knowledge of marketing methods and strategies
•    Brand awareness- a clear understanding of brands and marketing mix
•    Proficiency in ICT with strong MS Office and internet ability
•    Ability to interact effectively with all levels of Management and Stakeholders from varied backgrounds
•    Strong analytical and mathematical skills
•    High level Communication and interpersonal skills
•    Planning and organization skills
•    Problem solving & conflict resolution skills

Key Personal Attributes
•    Team player and Relationship Management skills
•    High degree of business acumen
•    Confidentiality and integrity
•    Confident and assertive demeanor
•    High degree of accuracy and attention to detail
•    Good business sense and commercial awareness
•    Ability to make firm and clear decisions

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Anonymous Employer
| Full Time |
KSh Confidential
Anonymous Employer
| Full Time |
KSh Confidential
| Full Time |
KSh Confidential