Head of Sales & Marketing (Location: Kitale)

a)Sales Strategy:

● Develop and implement sales strategies to achieve business targets and increase market share.

● Conduct sales forecasting and set sales targets for the sales team.

● Monitor sales performance and implement corrective actions as needed.

b)Marketing Campaigns:

● Plan and execute marketing campaigns to promote products and services.

● Develop and manage marketing budgets and allocate resources effectively.

● Analyze the effectiveness of marketing campaigns and make improvements.

c)Market Research:

● Conduct market research to identify opportunities, customer needs, and competitive landscape.

● Use market research insights to inform sales and marketing strategies.

● Monitor market trends and adjust strategies accordingly.

d)Sales Operations:

● Oversee sales operations and ensure efficient sales processes.

● Develop and implement sales policies and procedures.

● Manage the sales pipeline and ensure timely follow-up on leads and opportunities.

e) Customer Relationship Management:

● Manage customer relationships to enhance satisfaction and loyalty.

● Develop and implement customer retention strategies.

● Address customer complaints and resolve issues promptly.

f)Brand Management:

● Develop and manage the company’s brand identity and positioning.

● Ensure consistent brand messaging across all marketing channels.

● Manage brand reputation and address any negative publicity.

g)Digital marketing:

● Utilize digital marketing strategies to reach and engage customers online.

● Manage the company's online presence, including website and social media channels.

● Develop and implement SEO, PPC, and content marketing strategies.

h)Budget Management:

● Develop and manage the sales and marketing budget.

● Monitor and control marketing expenditures to ensure cost-effectiveness.

● Prepare financial reports related to sales and marketing activities.

i)Team Leadership:

● Lead ,train, and develop the sales and marketing team to enhance their skills and performance.

● Foster a collaborative and high-performance culture within the sales and marketing department.

● Conduct performance evaluations and provide feedback to team members.

Education: Diploma or Bachelor’s degree in Business Administration, Marketing, Engineering, or a related field. .

Experience: Minimum of 3 years of experience in sales, with at least 7 years in a senior sales leadership role within the hardware industry. 

 Skills:

● Proven track record of successfully leading and managing sales teams to achieve and exceed targets.

● Strong understanding of hardware products and industry trends, with the ability to translate market insights into actionable sales strategies.

● Excellent negotiation, communication, and interpersonal skills.

● Strategic thinker with analytical abilities to analyse sales performance data and make data-driven decisions.

● Proficiency in CRM software