Marketing & Communication Executive

Key Responsiblilites

• Delivery improvement plans: improving campaign effectiveness, based on campaign data and sales team feedback
• Manage digital platforms to grow audiences, optimize content and improve engagement on web and social pages.
• Develop and implement a marketing, communication, and social media strategy for KwikBasket that is linked to the strategic and operational charter
• Update social media across all channels and engage with general audiences and followers online.
• Identify key stakeholders in the fresh produce industry/ private sector/ development partners - and develop a communication / engagement plan to establish and enhance the relationship between KwikBasket and industry players through the year.
• Utilize a range of techniques including paid search, Email marketing, Google analytics, SEO, SEM, PPC, social media and display advertising to increase reach and engagement. Monitor and track the progress (traffic and reach) of digital platforms using digital tools and analysis.
• Guide on monitoring and evaluating the effectiveness of campaigns.
• Collaborate closely across teams to support on content creation and distribution of news, research reports, impact, and information pieces.
• Responsible for planning and budgeting of digital marketing budget.
• Generate leads for the sales team
• Manage communication with exciting and potential customers

Basic Requirement

• University degree in business, marketing, communications, journalism, or similar
• 3+ years of direct, hands-on experience in developing and delivering integrated B2B marketing campaigns, including content, with email as the core component
• Previous experience updating an employer's marketing campaigns
• CRM Campaign management
• Excellent knowledge of MS Office, Adobe Suite/ Canva, Google Analytics, SEO tools.
• Ability to effectively communicate and relate with co-workers and customers.
• Creative thinker with strong communication and networking skillsOnly shortlisted candidates will be contacted