Job Summary

Managing the development, tracking and completion of brand plans-strategic and operational brand plans, performance review, budget plan, research plans and activity plans.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

DUTIES AND RESPONSIBILITIES
•    Managing the development, tracking and completion of brand plans-strategic and operational brand plans, performance review, budget plan, research plans and activity plans.
•    Initiate brand innovations to improve brand attributes amongst customers.
•    Engagement with key customers to ensure delivery on brand initiatives and drive creative processes for our brands together with Modern Trade Managers.
•    Monitoring brand availability and sales and being proactive on factors affecting the brand sales and market share performance.
•    Management of trade execution and A&CP budgets to ensure spends in line with strategic direction to enable brand growth.
•    Managing and monitoring the marketing activity grids for all brands
•    Liaising with sales department on brand performance delivery
•    Analyzing market research data, including secondary data and research, and taking corrective action for enhancement of brand strategies.
•    Monitoring competitor activities affecting the brand and taking appropriate corrective action
•    Carrying out market intelligence through market visits and utilizing this to enhance brand activities.
•    Liaising with procurement to source promotional and packaging materials for promotion activations
•    Negotiating for desirable share of shelf of the entire range of products
•    Negotiating and signing of contracts with channel partners
•    Ensuring implementation of planograms in all stores
•    Negotiating for secondary displays to increase product exposure in the stores
•    Managing beneficial trade relationships
•    Monitoring internal promotions with a view of ensuring realization of set objectives
•    Monthly submission of Brag Albums and Claims reports to the Petfood principal
•    Management of all online platforms
•    Conducting price audit for benchmarking purposes
•    Preparing promotional budgets and marketing budgets
•    Preparing route plans for the merchandisers and ensuring compliance of the route plan
•    Submission of Short Expiry Report every 1st Monday of every month showing all SKUs expiring within the next 4 months.
•    Submission of SOS reports every 1st Monday of every month for all Products covered in JBPs across all channel partners.
•    Implement In-store Activations as per the Activity Grids.
•    Design artworks aligned with campaign goals, get assistance from our designer
•    Team recruitment and training
•    Overseeing the merchandising and promotion teams

QUALIFICATIONS
•    Bachelor’s degree in marketing
•    Relevant experience in brand building/marketing
•    Developed analytical skills of the FMCG market and what drives sales
•    Experience in developing business strategy and implementation

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