Marketing Manager

Job Summary

We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 4 years

Job Description/Requirements

Job Location: Nairobi
Reporting To: Operations/Marketing Director

Responsibilities for Marketing Manager
•    Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
•    Market through various channels and segment databases working with large data sets
•    Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
•    Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV/CLTV and retention
•    Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
•    Partner with creative teams, other internal stakeholders, and external agencies and vendors
•    Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
•    Work with the other marketing teams, other internal stakeholders, and external agencies and vendors

Qualifications for Marketing Manager
•    We’re looking for someone with 4+ years of experience in managerial position, working in FMCG has a Bachelor’s Degree in Marketing or Business or similar.
•    Strong Leadership and decision making skills
•    Experience building complex marketing programs and reporting on the results
•    Exposure to digital and direct response marketing
•    Strong project management skills/ problem solving skills and metric driven thinking

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| Full Time |
KSh Confidential
| Contract |
KSh 15,000 - 30,000