MARKETING MANAGER- REAL ESTATE

Key Responsibilities

A. Marketing Strategy & Planning

• Develop and execute annual marketing plans aligned with The Organization’s corporate objectives.
• Lead the design and implementation of multi-channel marketing campaigns for product and brand awareness.
• Set marketing KPIs, monitor performance, and report on outcomes to senior management.
• Manage brand identity and ensure consistency across all communication channels.

B. Digital Marketing & Communications

• Oversee online presence, including websites, SEO/SEM, and social media platforms.
• Plan and manage digital advertising, content creation, and online lead generation initiatives.
• Leverage analytics to track marketing ROI and optimize digital campaigns for better performance.

C. Market Research & Product Positioning

• Conduct market intelligence and competitor analysis to identify opportunities and trends.
• Collaborate with the sales team to develop pricing, packaging, and promotional strategies.
• Ensure all projects are well-positioned in the market to meet customer and investor needs.

D. Brand Development & Public Relations

• Coordinate events, exhibitions, and media interactions to promote The Organization’s brand portfolio.
• Develop PR and corporate communication strategies to strengthen brand image.
• Cultivate relationships with media, influencers, and key stakeholders within the industry.

E. Team Leadership & Collaboration

• Lead, mentor, and motivate the marketing team to achieve departmental goals.
• Collaborate with internal departments—Sales, Business Development, and Design—to align marketing efforts with business targets.
• Manage external agencies and suppliers to ensure timely and quality campaign delivery.

F. Plan and execute property launch campaigns, exhibitions, and open-house events

·       Organize and manage project launch events, real estate expos, and investor meetups to showcase new developments.

·       Coordinate with project, sales, and creative teams to ensure branding and communication consistency.

·       Track event performance metrics, such as foot traffic, inquiries, and conversions, to assess ROI

G. Monitor marketing performance metrics and campaign ROI

·       Define clear KPIs for campaigns, including leads generated, conversion rates, and brand reach.

·       Use analytics tools (Google Analytics, CRM dashboards, etc.) to track campaign effectiveness.

·       Prepare performance reports and recommend data-driven strategies for improvement.

Qualifications

• Bachelor's degree in marketing, Business Administration, Communications, or a related discipline (master's degree is an added advantage).
• 5–8 years of proven experience in marketing, preferably within a competitive or service-driven industry.
• Proven track record in strategic marketing, brand management, and digital campaign execution.
• Excellent leadership, project management, and stakeholder engagement skills.
• Proficiency in Google Analytics, CRM tools, SEO/SEM, and social media management platforms.
• Strong written, verbal, and presentation skills.

Core Competencies

• Strategic marketing and brand management
• Creative and analytical problem-solving
• Digital marketing and campaign optimization
• Market research and data-driven decision-making
• Leadership and team collaboration
• Excellent communication and presentation skills
• Adaptability and continuous improvement mindset