Position: Marketing Manager (FOR A MEDIUM SIZED FOOD PROCESSING COMPANY)
Employer: A MEDIUM SIZED FOOD PROCESSING COMPANY
Ref No: SGK-MM-04-2021
Job Category: MANAGEMENT
Town: NAIROBI BUT WITH REGULAR TRAVELLING ACROSS THE COUNTRY
Requirements: DEGREE OR DIPLOMA IN MARKETING OR RELATED FIELD.
Experience: AT LEAST 5 YEARS RELEVANT WORKING EXPERIENCE
Salary: KSHS. 100,000 - 150,000 PLUS BENEFITS
Reporting to the commercial director, marketing manager will be incharge of all company marketing activities by performing the following duties: -
• Development, formulation and implementation of all marketing strategies and initiatives.
• Management of execution of brand plans, strategies and activities.
• Build and implement brand communication framework.
• Monitor, control and report brand performance.
• Study and interpret sales performance and competitor activities and recommend long term brand strategy development.
• Propose and manage advertising and promotions budget for each brand.
• Support in the execution of sales and operations planning process to ensure forecast management.
• Manage external agencies and monitoring budget allocated to marketing plan execution.
• Collaborate with sales teams in development of trade marketing plans.
• Monitor, manage, enhance and utilize company multiple social media platforms including consistent publishing of digital content ready form sharing with the available market.