Marketing Manager

Kenya Tourism Board (KTB)

Job Summary

Develop policies, strategies and procedures for marketing activities

  • Minimum Qualification: Bachelor
  • Experience Level: Management level
  • Experience Length: 9 years

Job Description/Requirements

Kenya Tourism Board (KTB) is a State Corporation established under the Tourism Act whose mandate is to market Kenya as a tourist destination locally, regionally and internationally. KTB’s marketing strategy includes inspiring the world through a powerful brand Kenya by digital marketing programs that takes advantage of the latest technology and research based strategies. The positions listed below are key in order to deliver on this strategy and for Kenya to compete effectively with other destinations.

KTB therefore seeks to recruit competent marketing individuals to fill the following positions:

Position
Marketing Manager

Duration
Renewable Five (5) years contract

Job Grade
3

Positions
2

1. MARKETING MANAGER – KTB GRADE 3 (Renewable Five Years Contract)
A Marketing Manager may be deployed to manage Regional Markets, Exhibitions & Events, CRM and Partnerships or Online Marketing.

KEY RESPONSIBILITIES:
(i) Develop policies, strategies and procedures for marketing activities
(ii) Oversee preparation and implementation of marketing strategies
(iii) Manage the marketing budgets for the division
(iv) Define and implement the action plans for their division and achieve the objectives set.
(v) Collaborate with Business Development Manager in the preparation of plans and monitor the implementation of actions
(vi) Identify opportunities for cross-market sales
(vii) Develop information/facts of Kenya’s positioning in regions
(viii) Manage, supervise and monitor supplier’s performance in the market in order to achieve objectives
(ix) Identify the marketing communications channels appropriate for the marketing regions
(x) Identify process improvements that reduce cost, improve quality and allow for the more efficient usage of organizational resources in the region.
(xi) Mentor, coach and provide leadership to the officers in the region.
(xii) Originate and implement exhibitions concepts and design
(xiii) Ensure that exhibitions are used effectively to improve productivity and increase results
(xiv) Monitor & evaluate exhibitions effectiveness as a marketing tool
(xv) Develop and implement KTBs online marketing and advertising strategy in line with the organizations overall strategy.
(xvi) Manage editorial content on various online assets managed by KTB.
(xvii) Deliver reporting and insights that measure KTBs performance online.
(xviii) Inform acquisition KPIs, including CPA, CTR, Conversions and ROI for online marketing campaigns.
(xix) Review new digital communication technologies and keep KTB at the forefront of developments in online marketing.
(xx) Responsibility for planning and budgetary control of the Online Marketing Budget.
(xxi) Prospect new opportunities and partnerships with the goal of generating revenue for KTB.
(xxii) Lead the development, execution and optimization of KTBs online marketing efforts, including Paid Search, Search Engine Optimization (SEO), Social Media, Display Advertising, Email Marketing and Mobile Marketing.
(xxiii) Manage the creative direction and design of compelling and effective online marketing tools including and not limited to KTBs websites and applications, Campaign ads and campaign landing pages.
(xxiv) Design KTB's 360º Communication Plan (PR, online / offline advertising, SEO / SEM, website, apps and social networks)
(xxv) Elaborate the definitive briefings, manage the contracting of media agencies and the international PR agency and follow up on implemented actions
(xxvi) Coordinate with the Business Development Department to generate content for the different audiences (consumers, influencers, stakeholder, sector, etc.), and platforms (web, catalogue, guide, publications, etc.)
(xxvii) Monitor, analyze and report Communication and PR results on a quarterly basis
(xxviii) Design KTB's events Plan based on the requirements Business Development Department of Product and the regions
(xxix) Lead the planning of events, from start to finish, according to requirements, target audience and objectives
(xxx) Provide logistics services to the rest of KTB in the organisation of events (fairs, fam-trips, press-trips, workshops, etc.)
(xxxi) Monitor, analyze and report events results on a quarterly basis
(xxxii) Coordinate promotional activities for events
(xxxiii) Attain the target volumes and reach the quality of contacts in the CRM and a good degree of customer retention and loyalty
(xxxiv) Implement CRM strategy and tactics
(xxxv) Plan and manage the customer needs and the ways of capturing customer data
(xxxvi) Design the CRM campaign plan, in collaboration with the Marketing team
(xxxvii) Oversee direct communications with customers through the CRM
(xxxviii) Monitor and maximize customer lifetime value strategies ensuring maximum profitability
(xxxix) Ensuring the database is segmented effectively for targeted marketing activities
(xl) Sell the portfolio of the Services provided by KTB to the sector using the different available channels
(xli) Track the satisfaction of the sector
(xlii) Attract and negotiate collaboration agreements with private companies to support the value return, communication and marketing of tourism products, in line with the marketing strategy
(xliii) Monitor the implementation of marketing agreements
(xliv) Plan business intelligence requirements for the industry
(xlv) Manage, exploit and sell market knowledge, data and internal and external information to the industry
(xlvi) Identify and evaluate potential services to increase the competitiveness of the sector
(xlvii) Coordinate with KTB CEO and Director of Marketing on training, promotion and support to DMCs, product and market information, marketing advice, event organisation, etc

Key Qualifications and Experience
The ideal candidate must possess the following:
(i) Nine (9) years’ experience in a relevant field
(ii) Bachelor’s Degree in Marketing or its equivalent qualification from a recognized institution
OR
Bachelor’s Degree in any field from a recognized institution AND a
Postgraduate Diploma in Marketing from a recognized institution
(iii) Master’s degree in any of the following; Marketing, Tourism Management, Business Administration or its equivalent qualification from a recognized institution
(iv) Member of a recognized professional body
(v) Leadership course lasting not less than 4 weeks from a recognized institution will be an added advantage.
(vi) Proficiency in Computer Applications
(vii) Digital Marketing Skill will be added advantage

HOW TO APPLY:
(i) Interested and qualified candidates are advised to visit the KTB’s website www.ktb.go.ke for a detailed job description and specification.
(ii) All applications must be submitted online by 5:00pm 31st January 2022
(iii) No hard copy applications will be accepted.

Shortlisted candidates will be required to submit VALID DOCUMENTS to satisfy the requirements of Chapter 6 of the Constitution of Kenya 2010 and will be required to submit among other documents:
(i) Certificate of Good Conduct from the Directorate of Criminal Investigations;
(ii) Clearance Certificate from the Higher Education Loans Board;
(iii) Tax Compliance Certificate from the Kenya Revenue Authority;
(iv) Clearance from the Ethics and Anti-Corruption Commission
(v) Report from an Approved Credit Reference Bureau

“KTB is an equal opportunity employer committed to diversity and gender equality.”

Kindly visit the following link:https://docs.google.com/forms/d/e/1FAIpQLSdE4BFUKegBalPRbECTVIm04fo3qXyqwuzoJ-hWFICnfK5kfQ/viewform?pli=1 to apply.

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