Marketing Officer

Job Summary

Develop and manage marketing campaigns and strategies

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 2 years

Job Description/Requirements

Location; Eldoret
Remuneration; Negotiable depending on experience

Responsibilities
•    Develop and manage marketing campaigns and strategies
•    Research and evaluate new product opportunities, demand for potential products, and customer needs and insights.
•    Work with product development teams to manage new product development.
•    Manage distribution channels for products.
•    Ensure effective, branded marketing communications, including the company website, print communication, and advertising.
•    Manage launch campaigns for new products.
•    Organize and attend marketing activities or events to raise brand awareness
•    Plan advertising and promotional campaigns for products or services on a variety of media (social, print etc.)
•    See all ventures through to completion and evaluate their success using various metrics
•    Prepare content for the publication of marketing material and oversee distribution
•    Conduct market research to identify opportunities for promotion and growth
•    Researching and analysing data to identify and define audiences.
•    Overseeing campaigns on social media.
•    Evaluating the effectiveness of campaigns.
•    Reporting on trends and statistics across all media platforms.
•    Execute marketing strategy and the execution of plans for existing products.
•    Serve as a partner to finance and product development in determining the viability of potential markets before the production of a product.

Requirements
•    Proven work experience in marketing [with civil-construction company will be an added advantage]
•    Solid knowledge of marketing techniques and principles
•    Good understanding of market research techniques, statistical and data analysis methods
•    Excellent knowledge of MS Office and marketing software (e.g. CRM)
•    Thorough understanding of social media and web analytics
•    Excellent organizational and multi-tasking skills
•    Outstanding communication and interpersonal abilities
•    Creativity and commercial awareness
•    Customer-facing skills.
•    Ability to think strategically.
•    commercial awareness and business acumen
•    A team player with a customer-oriented approach
•    BSc/BA in marketing, business administration or relevant field
•    Excellent interpersonal skills.
•    Thorough knowledge of social media and web analytics

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