ONLINE MARKETING EXECUTIVE

Builders Duka Limited

Sales

Construction KSh 30,000 - 45,000 Plus Commission
1 month ago

Job Summary

We are a company in the construction industry offering quality solutions through distribution of specialized building materials. We seek to hire a Digital Marketing Executive to be responsible for the company’s E-marketing Channel. He/she shall be required to develop strong and innovative digital marketing strategies and manage social media market

  • Minimum Qualification:Diploma
  • Experience Level:Mid level
  • Experience Length:2 years

Job Description/Requirements

Key responsibilities

  • Oversee the Day-to-day handling of the Company’s media channels 
  • Enhance usability, design, content, and conversion of the company’s website as well as ensuring that the company digital presence and attributes are at par with global standards and best practices
  • Devise, implement and manage effective social media marketing campaigns and keep track of social media trends and competition
  • Manage in-house graphic designs and content creation
  • Develop, implement and monitor all digital marketing campaigns (pay per click advertising, email campaigns, Search Engine Optimization, SMS, videos, blogging, etc)
  • Optimize company pages within each platform to increase the visibility of the company's online content
  • Prepare and monitor utilization of digital marketing budget and ensure optimization of campaigns in order to achieve the Company business goals
  • Develop and implement effective strategies to drive online traffic to the company website e.g Blogging, events coverage, excellent graphics & web design, leveraging on social media, SEO etc.
  • Generate accurate reports and analysis of online campaigns for decision making/action
  • Generation and timely conversion of online leads in collaboration with Sales & Marketing team 
  • Create and run a digital marketing calendar
  • Measure and report Return On Investment
  • Continuous update and review of all content on company website and social media pages,
  • Monitor and interact with community blogs and industry related pages to represent the company

Qualifications & Requirements
•    Diploma in Architecture, Building & Construction, Structural Engineering or any construction related course
•    Diploma in Communication and Marketing or a related field
•    At least 2 years working experience in sales and marketing
•    Proven experience in digital marketing
•    Past experience with email marketing, lead nurturing, marketing automation, and/or web analytics
•    Knowledge of latest digital marketing trends
•    Experience with email automation tools
•    Be knowledgeable on the tools, techniques and philosophies of social media.

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