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Job Summary

We are looking for a PPC (Pay Per Click) Manager to run PPC campaigns and monitor paid search budgets.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

•    In this role, you should be well-versed in principles of search engine marketing (SEM) including search engine optimization (SEO.) You should also be analytical and good with numbers.
•    Your goal will be to ensure our online marketing efforts have the highest possible return on investment (ROI.)

Responsibilities
•    Participate in forming effective paid search strategies
•    Launch and optimize various PPC campaigns
•    Oversee accounts on search platforms (e.g. Google AdWords, Bing)
•    Be involved in keyword selection and audience targeting
•    Monitor budget and adjust bids to gain better ROI
•    Track KPIs to assess performance and pinpoint issues
•    Produce reports for management (e.g. dashboards)
•    Write attractive and concise copy for adverts
•    Suggest and develop new campaigns across multiple channels
•    Maintain partnerships with PPC ad platforms and vendors
•    Find ways to reduce risk of click fraud
•    Keep abreast of PPC and SEM trends

Requirements
•    Proven experience as a PPC Manager or Digital Marketing Specialist
•    Experience in data analysis and reporting
•    Knowledge of SEO and digital marketing concepts
•    Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo) is preferred
•    Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
•    Understanding of HTML and XML is a plus
•    Proficient in MS Office (particularly Excel)
•    Excellent communication skills
•    Analytical thinking with strong math skills
•    BSc/BA in Marketing, Digital Media or a related field; Ad Words certification is a plus

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