Job Summary

Our client is a leading Diagnostic Company with presence across emerging markets in India and Africa. They are looking for a Retail Marketing Manager to lead and drive retail digital initiatives, programs, technology & systems and develop and implement the retail marketing strategy for the organization.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Reporting to the Business Unit Head

Goal:
•    Lead & Drive Retail Digital Initiatives, Programs, Technology & Systems
•    Develop and implement the Retail Marketing Strategy for the Organization
•    Delivery of Retail Business targets across all segments: B2C, B2B & all channels
•    Build Brand equity and Drive Consumer Demand
•    Develop and Lead Successful Marketing Campaigns & Promotions – on/offline
•    Revolutionize our Digital penetration & offerings; & Drive demand on digital platforms
•    Marketing Research, Conversion of insights into deployable initiatives & offerings;
•    Design & Deploy media materials for successful client satisfaction programs & related promos
•    Lead & hit targets on conversion metrics – Drive telehealth initiatives, projects & solutions
     
Experience
•    Experience with Innovative marketing; Digital technology platforms.
•    Brand Management Experiences – both new product launches & seasoned product offerings
•    A university degree in marketing or business studies.
•    Minimum of five years of related experience in service industry. Experience in developing/implementing marketing strategies.
•    Problem-solving and analytical skills to interpret sales performance and market trend information.
•    A go-getter / self-starter, results-oriented individual. Able to take initiative and operate independent of regular coaching.
•    A good working knowledge of Microsoft Office Suite is required.
•    Excellent oral and written communication and presentation skills.

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