RETAIL MARKETING OFFICER

RETAIL MARKETING OFFICER – (NAIROBI)

AutoXpress is the leading vendor of auto parts and accessories in East Africa with a network of over 80 branches across Kenya, Rwanda, Tanzania, Uganda, and Zambia. It represents some of the best-known global brands in the automotive sector ranging from Bridgestone and Dunlop in the tyre sector to Bosch in the service parts sector.

As it expands its network in Kenya, AutoXpress is seeking to recruit highly motivated, intelligent, and hardworking individuals for the vacant position below:

FUNCTION

The position is responsible for assisting the Manager of marketing in developing, planning, implementing, and monitoring the marketing strategy of the business. The principal accountabilities include:

a) Recommend opportunities to be incorporated into the marketing strategy based on the Company’s objectives and current trends

b) Identify, analyze, and recommend marketing opportunities for all AutoXpress branches which include outdoor signage, in-store communication merchandise, in-store marketing opportunities, and marketing activations

c) Identify, analyze, and recommend marketing opportunities for new AutoXpress branches which include outdoor signage, in-store communication merchandise, in-store marketing opportunities, and marketing activations

d) Ensure all external branch branding is well maintained and replaced when required

e) Assist the Franchise Manager in carrying out marketing opportunities for the franchise

f) Understanding and aligning the brand accordingly to maintain brand equity

g) Assist the Marketing Manager in planning and management of events, as and when required

h) Work in conjunction with the marketing team to ensure the creation of artwork, photo, video, and layout designs used for advertising, broadcast, and web communication

i) Ensure delivery of high-quality marketing materials and services from suppliers consistent with the AutoXpress brand

QUALIFICATIONS & SKILLS

1. Bachelor’s degree in commerce, business, or related field with a marketing option from a recognized university

2. Post graduate qualification from the Chartered Institute of Marketing (CIM), is an added advantage

3. 2 to 3 years experience at the same level in a marketing field

4. Computer literacy in MS Office packages

Only shortlisted candidates will be contacted.