Revenue Growth Management Senior Manager – East & Central Africa at The Coca-Cola Company

JobWebKenya

Marketing & Communications

Unspecified KSh Confidential
2 months ago

Job Summary

 

Job Description/Requirements

Job Description The Coca-Cola Company, which is headquartered in Atlanta, Georgia, is an American multinational beverage corporation, and manufacturer, retailer, and marketer of nonalcoholic beverage concentrates and syrups.What You Will Do For Us: Lead, design and implement integrated system Revenue Growth Management(RGM) approaches and plans to support topline revenue growth and margin expansion by better targeting all key stakeholders (Consumers, Shoppers and Customers) inclusive of revenue pools, bold OBBPC( occasion, brand, package, price and channel ) approaches to drive assortment, SKU optimization, innovation, value to market playbooks for online and offline channels, price terms and conditions and promo spending.Understand, analyze and connect all key RGM drivers related to Franchise Unit business performance and identify and leverage all key consumer-centric & customer-relevant value propositions that will drive adoption and scale, leading all aspects of the strategic RGM initiatives inclusive of outlet and shopper segmentation, value to market, and execution (to ensure integrated system execution)Key member of SME( Subject Member Expert) network to accelerate capability in:Affordability, Premiumization, Portfolio Optimization, Margin Expansion, Advanced AnalyticsPartner with S&I who owns the process associated with the RGM 2. 0 framework to deliver business plans.Lead commercial elements of RGM framework and ensure tools deployment within the Franchise Unit. Cross-functional and cross-market RGM strategy integration, acting as key contact for RGM strategies for all relevant stakeholders (not least the bottlers, Franchise General Managers, Commercial-, Marketing and Finance functions – ensuring that Revenue Growth Management strategies and all key commercial activities are ‘in sync’Deliver Revenue Growth Management capability development for Franchise Unit, closely aligned with RGM Africa Operating Unit Lead, Marketing and Finance RequirementsEducation : Bachelors degreeRelated Work Experience: 8+ years of leadership experience in RGM or Commercial planning and commercial execution with strong skills in RGM, Segmentation and Channel strategyFunctional Skills: Proven Strategic and Analytical Skills as well as outstanding influencing skillsAbility to think from planning to execution and solid system commercial and brand managementDesirable to have candidates with Bottler experienceThis role requires proven RGM understanding, a solid system experience as well as highly developed strategic thinking and business analytics skills, combined with the ability to make complex business concepts understandable and compellingSolid understanding of System business fundamentals and drivers of growth/value across a broad range of markets and business dimensions, advanced commercial finance skillsAbility to drive cross-functional support and cross-system alignment, securing controlled information flow in Franchise Unit regarding RGM strategies, leading and running alignment and collaboration to ensure that Africa Operating Un RGM strategies are fully owned by GMs and in line with OU strategyTo be successful the RGM role(s) need strong communication and collaboration skills as well as highly developed project management, business development and negotiation skills with experience from driving complex cross-functional, cross-system projects involving multiple internal and external stakeholdersAdvanced analysis of strategic choices, priorities and implications for the business in the Franchise Unit as well as strong understanding of a broad set of business issues, market, trade and competitive environmentAbility to use appropriate tools and techniques to plan, secure resources for, manage, assist and ensure the progress and ultimate completion of designated projects; effectively manage resources to ensure that RGM system initiatives get done in full and in time Skills: Profitability; Commercial Strategies; Pricing Strategies; Taking Initiative; Cross-Functional Teamwork; Prioritization; Business Analytics; Revenue Growth

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