BrighterMonday

Sales and Marketing Manager

Job Summary

The sales and marketing manager is responsible for managing all sales and marketing activities for the organisation.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description

Duties of the Sales and Marketing Manager
•    Meeting the sales target quoter across all business channels.
•    Day to day management of the sales team both physical teams and online marketing teams ensuring they are on track for achieving KPI’s.
•    Setting sales and marketing KPI’s to manage activity within the teams.
•    Working with sales executives on approaches to building business.
•    Training the sales team on sales techniques and giving advice.
•    Ensuring the sales team update the client relationship Management databases or software effectively with all appropriate data.
•    Performance managing underperforming members of the sales team.
•    Overseeing all marketing activity and ensuring it fits with the marketing strategy.
•    Managing the company’s social media accounts ensuring posting relevant content is done.
•    Arranging for the company to attend relevant industry events and conferences.
•    Reporting on activities towards targets to the company directors.
•    Researching potential target industries and customers.
•    Attending meetings with customers alongside sales consultants.
•    Putting together a content marketing strategy for the company.
•    Making sure the company is Search Engine Optimised to maximise inbound sales opportunities.
•    Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
•    Maintaining our social media presence across all digital channels
•    Measuring and reporting on the performance of all digital marketing and sales campaigns

Background of the Sales and Marketing Manager

•    Proven track record of achieving set KPIs
•    All round sales and marketing experience gained from a similar sized organisation.
•    Excellent motivational and leadership skills to inspire performance.
•    Relevant industry experience ideally from a competitor.
•    Highly motivated with a genuine drive to succeed.

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