Sales Executive/Lead

ROLE OVERVIEW

As Sales executive you will support the Sales Manager in executing Unique Packaging's revenue strategy while managing your own assigned portfolio of accounts. You will serve as a key link between the Sales Manager, the Field Sales Agent team, and the customer — ensuring that sales activities are co-ordinated, pipeline data is current, and client relationships are actively maintained.

You are expected to grow into the Sales Manager role. The faster you build commercial capability and demonstrate leadership, the faster that path opens.

KEY RESPONSIBILITIES
Sales Execution & Account Management

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• Manage an assigned portfolio of 8–12 accounts across the FMCG, dairy, beverage, and horticulture sectors
  
• Achieve individual monthly and quarterly revenue targets as agreed with the Sales Manager
  
• Conduct regular client visits, business reviews, and relationship-building activities to ensure high retention
  
• Drive new business development: generate and qualify a minimum of 3–5 new prospects per week
  
• Manage your own sales pipeline from first contact through to order closure and client onboarding
  
• Identify upselling and cross-selling opportunities within the existing account base
  

Team Support & Field Coordination

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• Support the Sales Manager in onboarding, training, and day-to-day coaching of Field Sales Agents
  
• Act as the first point of escalation for Field Sales Agents when the Sales Manager is unavailable
  
• Accompany Field Sales Agents on client visits as required to demonstrate selling techniques and provide on-the-job coaching
  
• Monitor Field Sales Agent activity, call reports, and pipeline progress; flag concerns to the Sales Manager
  
• Assist in developing and maintaining the sales playbook, including prospecting scripts, objection handling guides, and quotation templates
  

Technical Sales & Customer Consultation

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• Develop working knowledge of Unique Packaging's full product range: Wrap-Around Labels, Self-Adhesive Labels, Aluminum Foil Lids, Shrink Sleeves, and Butter Wrap
  
• Translate customer packaging requirements into clear technical briefs for the Prepress and Production teams
  
• Advise clients on suitable materials, print specifications, substrates (Polypropylene, Semi Gloss, Clear PP, PETG, OLA, Aluminum), and finishing options
  
• Support customers through the artwork proofing and sample approval process in collaboration with the Prepress team
  
• Accompany the Sales Manager and key clients on factory visits and press checks to build technical credibility and client trust
  

CRM & Pipeline Management

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• Maintain accurate and up-to-date records for all assigned accounts and prospects in the company CRM (Odoo, HubSpot, Zoho, or equivalent)
  
• Update pipeline stages, call notes, and follow-up actions consistently and in real time
  
• Prepare weekly pipeline and activity reports for review by the Sales Manager
  
• Ensure all quotations, proposals, and contracts are logged and tracked within the CRM
  
• Support the Sales Manager in preparing monthly sales forecasts and performance reports for the Managing Director
  

Market Intelligence & Reporting

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• Monitor competitor activity, market trends, and customer developments within your assigned territory
  
• Share market intelligence and customer insights with the Sales Manager to inform strategic planning
  
• Contribute to the preparation of monthly market reports and input to quarterly business reviews
  
• Identify potential new sectors, customer segments, or geographic opportunities and bring them to the Sales Manager's attention
  

Cross-Functional Collaboration

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• Liaise with Production Planning to confirm lead times, capacity availability, and delivery commitments to clients
  
• Co-ordinate with the Quality team on customer specifications, certificates of analysis, and any audit requirements
  
• Work with Finance on credit applications, payment terms, and the follow-up of outstanding invoices for assigned accounts
  
• Communicate customer feedback and complaints to the relevant internal teams and follow through to resolution
  

IDEAL CANDIDATE PROFILE

We are looking for a hungry, commercially minded sales professional who is ready to do more than just execute — you want to lead, build, and grow. You are not content to manage accounts passively. You prospect aggressively, close confidently, and invest in the people around you.

Must-Have Requirements

Requirement

Details

Education

Bachelor's Degree in Business, Marketing, Engineering, or related field. Diploma with strong sales experience considered.

Experience

3–5 years of B2B sales experience, with at least 1 year in a senior sales executive or team lead capacity. Packaging, printing, FMCG, or manufacturing experience preferred.

Sales Track Record

Demonstrated history of meeting or exceeding individual sales targets. Able to speak to specific revenue figures and growth achievements.

Account Management

Proven ability to build and maintain long-term client relationships in a B2B environment. Experience handling multiple accounts simultaneously.

Communication Skills

Excellent written and verbal communication in English. Confident presenting to clients, procurement teams, and senior stakeholders.

Organisational Skills

Strong pipeline discipline. Able to manage multiple accounts, prospects, and internal tasks without dropping the ball.

Kenya Market Knowledge

Good understanding of the Kenyan commercial landscape. Familiarity with at least one other East African market is an advantage.

Travel Readiness

Willingness to travel within Kenya and occasionally to Uganda, Tanzania, or Rwanda. Valid driver's licence preferred.