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Sales, Marketing & Branding Manager (FMCG, Food & Beverages) ( Kenyan Citizens Only)

Job Summary

Our Client, a leader in FMCG / F & B Industry, is looking for an ideal candidate to join their team as Sales, Marketing & Branding Manager.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 10 years

Job Description

Reporting:         To Group CEO
Department:        Sales and Marketing
Location:        Nairobi.
Salary:            Competitive, based on candidate’s background and experience.

Role and Responsibilities

This is a twin role of Sales and Branding; hence the incumbent will be expected to multi-task these functions. Among others the role will include, but not limited to:
•    To develop brand and marketing strategies
•    Prepare and monitor the marketing plans and budgets in line with Company’s targets.
•    Using existing marketing data to identify areas of opportunity by brand, channel and consumer.
•    Coordinate /Liaise with creative and promotional agencies for promoting brands/products in line with Company’s policies.
•    Identify target customers, develop channel and sub-channel strategies, monitor customer marketing activities, assist / recommend future customer marketing plans.
•    Should build strong awareness and analysis of market trends by monitoring, evaluating, reporting competitor’s marketing and promotional plans.
•    As a Sales Professional, he / she. Should monitor sales in the market, ensuring the desired targets are met.
•    Network with distributors, dealers and retailers in the region and ensure customer procurement trends, survey market conditions and competitor actions to adjust sales strategies to achieve desired goals.
•    Should be willing to travel in the East African Region for the business purposes.

Qualification and Skills
•    Bachelor or Master’s Degree in Business Administration (Marketing) or similar.
•    Minimum 10-15 years’ experience in Marketing in Wines and Spirits, with significant exposure to brand building.
•    Good computer proficiency with ability to fluently prepare and present reports.
•    Working knowledge of Financials and familiarity with cost benefit analysis.
•    Proactive, Good communication and presentation skills, outgoing and good people skills.

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