Sales Team Leader

1. Commercial Acumen

• Work closely with the Regional Sales Manager to implement a comprehensive sales strategy for the region.

• Implement data-driven interventions to meet sales goals.

• Develop plans for ensuring proper product assortment as per segment standards

• Allocate routes and establish sales targets for each team member to ensure maximum market coverage and revenue generation within assigned region.

• Resource Planning- Allocate, track, and negotiate for shareable resources i.e. assets, tools of work to maximize ROI

• Identify new business opportunities e.g. new markets, new clients, extra display and process the new account opening procedures

• Develop business relations with existing customers to increase sales opportunities and ensure listing, placement, and correct positioning of new products in the stores

• Oversee execution of the agreed business partners plans in every store

• Partner with the marketing team to implement effective sales campaigns, promotions, and product launches.

• Engage decision makers, users and procurement officers of relevant outlets within assigned region to sell the company’s brand over competition.

• Allocate territories and accounts to TDRs, ensuring optimal coverage and balanced workload.

2. Sales Performance Tracking and Reporting

• Track sales performance, analyze data, and prepare regular reports for the Regional Sales Manager.

• Monitor Sales within assigned channels to support inventory planning and overall business decision-making.

3. Customer Relationship Management

• Build and maintain strong relationships with the outlet managers, distributors, and retailers within the region.

• Address and or escalate customer inquiries, complaints, and issues promptly to ensure a high level of customer satisfaction.

• Review payment terms and propose new terms for consideration.

4. Team Leadership & Development 

• Ensure the assigned sales team complies with all company policies, procedures, and ethical standards including SFA.

• Conduct sales training and coaching sessions to enhance product knowledge and selling techniques of the sales team.

• Set clear sales targets, KPIs, and objectives for individual team members and provide regular performance feedback.

• Conduct regular performance reviews, identify training needs, and implement development plans to enhance the team's capabilities.

• Manage team leave plans and implement motivation initiatives in line with HR Goals

5. Compliance & Ethics

• Ensure all sales activities are conducted in accordance with company policies, legal regulations, and ethical standards.

• Uphold the company's image and reputation in all business interactions.

• Manage the sales budget effectively, optimizing expenses while delivering results

1. Key Competencies

•  Strong track record of achieving and exceeding sales targets and managing a successful sales team.
•  Excellent communication, negotiation, and presentation skills.
•  Strong analytical and problem-solving abilities to assess market trends and make data-driven decisions.
•  Demonstrated ability to build and maintain strong relationships with customers and stakeholders.
•  Proficient in using sales analytics tools.
• Willingness to travel within the assigned region as required

2. Academic / Professional Background

• Bachelor's degree in Sales, Business Administration, Marketing, or a related field

3. Work experience

• Proven track record of at least 3 years in sales management, preferably within the ice-cream and confectionery industry or FMCG sector.

4. Leadership Experience

• Motivated, resilient, and able to inspire and empower team members.

5. Decision-Making

• Authority Able to make decisions within established autonomy.