Exotic

Social Media and Email Marketing Representative

Job Summary

Your job functions will be; Responsibility for developing and implementing our Social Media strategy in order to increase our online presence thereby improving our marketing and sales efforts, and creating weekly email campaigns using existing bulk email software.

  • Minimum Qualification: Bachelor
  • Experience Level: Mid level
  • Experience Length: 3 years

Job Description/Requirements

We are looking for an experienced and creative Social Media Specialist to join our Marketing team. Your job functions will be; Responsibility for developing and implementing our Social Media strategy in order to increase our online presence thereby improving our marketing and sales efforts, and creating weekly email campaigns using existing bulk email software.You will be working closely with the Marketing, and Sales departments. Include a list of platforms you are familiar with, software/technologies you are proficient in, and links to accounts you have managed.  Kindly note that this is not a "I spend a lot of time on social media so I am applying" Job!

Social Media Specialist job description should contain the following duties and responsibilities:
•    Develop, implement and manage our/our clients' social media strategy
•    Define most important social media KPIs
•    Manage and oversee social media content
•    Measure the success of every social media/email marketing campaign
•    Stay up to date with the latest social media best practices and technologies
•    Work with copywriters and designers to ensure content is informative and appealing
•    Collaborate with Marketing, Sales, and Product Development teams
•    Monitor SEO and user engagement and suggest content optimization opportunities for our platforms and clients
•    Communicate with industry professionals and influencers via social media to create a strong network on behalf of the company and its clients
•    Provide constructive feedback
•    Creating and monitoring a wide variety of email marketing campaigns
•    Ensuring design and layouts of emails are optimized, user and mobile-friendly
•    Proofreading key messaging in and out of email templates
•    Compiling email lists
•    Work with sales team and business development manager to generate leads from social media
•    Keep our/our clients digital communities entertained, informed, and engaged

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