Social Media Manager

Key Responsibilities

✅ Content Creation & Management

• Develop and execute engaging, on-brand content (text, images, videos, reels, and stories) for all platforms: Facebook, Instagram, Twitter, LinkedIn, and TikTok.
• Ensure brand consistency in all visuals and messaging.
• Manage daily posting schedules and content calendars.

✅ Social Media Strategy & Growth

• Design and implement a comprehensive social media strategy to expand audience reach, improve engagement, and increase conversions.
• Leverage social media trends, hashtags, and viral content to maximize brand visibility.
• Develop a unique brand voice to enhance customer relationships and brand loyalty.

✅ Community Management & Engagement

• Actively respond to customer inquiries, comments, and messages in a timely and professional manner.
• Monitor online conversations and engage with followers, influencers, and brand advocates to foster a strong digital community.
• Handle customer feedback and escalate issues where necessary.

✅ Paid Advertising & Campaigns

• Create and manage targeted social media advertising campaigns (Meta Ads, Google Ads, TikTok Ads) to drive traffic, leads, and conversions.
• Track ad performance, optimize budgets, and maximize return on investment (ROI).

✅ Performance Analytics & Reporting

• Track, analyze, and report on key social media metrics and KPIs (reach, engagement, conversions, etc.).
• Use insights to optimize content, posting schedules, and campaigns for better performance.
• Stay updated on social media algorithm changes and adjust strategies accordingly.

✅ Collaboration & Brand Partnerships

• Work closely with marketing, sales, and design teams to align content with overall business goals.
• Partner with influencers, brand ambassadors, and content creators to expand reach and credibility.

✅ Trend Monitoring & Innovation

• Stay ahead of emerging trends, industry best practices, and new social media features to keep Comet Promos Kenya competitive in the digital space.