Social Media Officer-Marketing at Royal Media Group

Job Description Royal Media Services Limited is the largest electronic Media House in Kenya. Home to the most popular television and radio channels according to audience share, at Royal Media Services we fashion our programming primarily to connect with our audiences. Our brands are Citizen TV, Inooro TV, Radio Citizen, Ramogi FM, Inooro FM, Musyi FM, Chamgei FM, Muuga FM, Egesa FM, Bahari FM, Mulembe FM, Wimwaro FM, Sulwe FM, Hot 96 and Vuuka FM.SummaryRoyal Media Services Limited is seeking to recruit a highly qualified person for the above position. Reporting to the Marketing Director, the job holder will be responsible for the creation of wholesome, appealing, and exciting content across the RMS brands’ social media pages, for the purpose of creating demand for the said brands, within our online target audience. He/she will promote all online & traditional platforms in a bid to grow the market share & maximize revenue.The Social Media Officer’s role will include the following:- Come up with both long-term and short-term strategies for each of the RMS brands, on Social Media for approval and execution.Coordinate the internal processes around the creation and uploading of the Social Media Messaging.Monitor Consumer Feedback and Questions and Concerns shared on our Social Media Platforms and coordinate timely responses.Ensure all social media platforms are updated regularly with the latest information.Advise supervisor on new trends in online tools, applications, channels, design & strategyLiaise with the Commercial Teams to create campaigns that can be commercializedExecute & monitor internal and external social media communication campaignsMonitor campaign feedback & adjust or augment campaigns accordingly RequirementsSkills and Personal Attributes Must have excellent Communication & Writing skillsMust have strong analytical skillsUnderstand Media Laws & Media EthicsMust be self-driven, assertive, punctual & organizedMust be social media savvy, innovative, creative, and passionate about this space.Must be a team player, dynamic & able to work under demanding circumstancesThe ideal candidate must have a working knowledge of online technology and online news best practices and an appreciation of the business processes, protocols, and controlsDemonstrate professional approach and appearance including enthusiasm, drive, commitment, honesty, trust, and loyaltyKeep abreast of evolving trends through continuous professional education in the area of digital platforms Academic and Professional Experience University Graduate in Communication, Media, Public Relations or a related field from a recognized UniversityDemonstrated capacity in managing social media accountsExperience working with media houses will be an added advantage.