Trade Marketing and Brand Communication Executive - Coast/Mombasa

Job Summary

To deliver marketing interventions for our esteemed direct and indirect Channel Partners within designated region with the intent of growing subscribers’ base and revenue.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Location:  - Coast/Mombasa.


Key Accountabilities

Trade Marketing Support

•    Implement, monitor and manage all agreed Brands and Marketing Plans for the Direct and Indirect Channel Partners (Mega Dealers, Super Dealers, Branded Stores, Moms & Pops, LMOs, Retail stores etc) within the designated region
•    Formulate, develop, initiate and brief in relevant, suitable and cost-effective Marketing Initiatives (advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand and equity for the brands across the Channel
•    Develop and implement Channel Partners’ growth plan in line with Financial Year target.
•    Develop and implement a trade marketing PICOs across channels to be replicated in all POS
•    Establish key requirements for ATL & BTL inclusion within the annual Channel Partners plans and joint advertising campaign for the region
•    Ensure Channel Partners produce effective customer experience and service to end-users
•    Deliver agreed brand strategy across the Channels
•    Develop media packs and conduct conferences and Trade shows

Marketing and Brand Management
•    Take delivery and stock of all out and in-bound marketing consignments (Promotional Items) to ensure contact delivery and accountability and manage payment to courier operatives and agencies
•    Coordinate and participate in promotional activities and trade shows, working with developers, advertisers and production managers, to market products and services
•    Assist in promotional strategies and product development
•    Supervise branding at Events with support from in-store staff & merchandisers & students
•    Monitor and ensure that all Branding / POS across Kenya offices, Super Dealers and Key Installers in the designated region are current, up to date and in good state at all times
•    Work closely with the Marketing Management team for building and strengthening the brand equity within the region

Budget Management
•    Execute brand activities on-ground, ensuring optimum cost management
•    Monitoring of brand budget/expenditure for efficiency of spend

Stakeholder Management
•    Regular feedback to Manager regarding the following:
i.    Trade development
ii.    Success with promotions / displays
•    Agency interaction, liaison with creative vendors on a regular basis to move the brand in the designated direction
•    On time delivery of Assigned Marketing Projects with alignment from all Internal stakeholders and Agency partners
•    Support in managing the Interface between Marketing, Sales and Customer i.e. Special projects roll-outs, Super dealer launches etc

Sales Monitoring
•    Drive brand sales performance
•    Identifying and monitoring sales activation activities
•    Actively participating in roadshows within the region
•    Monitors and communicates competitive activity to key internal stakeholders

Key Internal Contacts
•    Marketing
•    Commercial Sales
•    Customer Car
•    Customer Operations
•    Digital Enablement
•    Customer Value Management
•    Customer Experience & PMO
•    Strategy
•    CII
•    Legal
•    Regulatory
•    Finance
•    HR
•    General Entertainment
•    Media Sales
•    Corporate Affairs

Key External Contacts
•    Retailers
•    Distributors
•    Installers
•    Agencies
•    Hospitality Industry
•    Other businesses


The incumbent is required to have the following qualifications and experience level:

•    A first degree in Marketing or related discipline. An MBA is an added advantage
•    5 years senior Sales and Marketing/ Product management experience
•    Understanding of distribution delivery platforms and understanding on how to effectively use social media platforms for marketing and sales
•    Experience in the distribution of FMCG
•    Knowledge of the dynamics of consumer and business sectors across unique markets in Kenya
•    Digital savvy


The incumbent is required to have the following functional competencies:

•    Customer Centricity
•    Marketing Management
•    Developing value propositions
•    Sales Management
•    Distribution Chain Management
•    Reporting and Research
•    Project Management
•    Regulatory and Legal Compliance
•    Vendor Management


The incumbent is required to have the following behavioral competencies:

•    Problem Solving
•    Result Orientation
•    Attention to Detail
•    Time Management
•    Planning & Organizing
•    Resilience
•    Ideas Generation

Applications with subject line “Trade Marketing and Brand Communication Executive - Coast/Mombasa” should be submitted via Apply Now Button

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