BrighterMonday

Trade Marketing and Brand Communication Executive - Coast/Mombasa

Job Summary

To deliver marketing interventions for our esteemed direct and indirect Channel Partners within designated region with the intent of growing subscribers’ base and revenue.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Location:  - Coast/Mombasa.

KEY ACCOUNTABILITIES, MEASURES & CONTACTS

Key Accountabilities

Trade Marketing Support

•    Implement, monitor and manage all agreed Brands and Marketing Plans for the Direct and Indirect Channel Partners (Mega Dealers, Super Dealers, Branded Stores, Moms & Pops, LMOs, Retail stores etc) within the designated region
•    Formulate, develop, initiate and brief in relevant, suitable and cost-effective Marketing Initiatives (advertising, sponsorships, events, brand activations, promotions etc.) that contribute to creating and growing awareness, demand and equity for the brands across the Channel
•    Develop and implement Channel Partners’ growth plan in line with Financial Year target.
•    Develop and implement a trade marketing PICOs across channels to be replicated in all POS
•    Establish key requirements for ATL & BTL inclusion within the annual Channel Partners plans and joint advertising campaign for the region
•    Ensure Channel Partners produce effective customer experience and service to end-users
•    Deliver agreed brand strategy across the Channels
•    Develop media packs and conduct conferences and Trade shows

Marketing and Brand Management
•    Take delivery and stock of all out and in-bound marketing consignments (Promotional Items) to ensure contact delivery and accountability and manage payment to courier operatives and agencies
•    Coordinate and participate in promotional activities and trade shows, working with developers, advertisers and production managers, to market products and services
•    Assist in promotional strategies and product development
•    Supervise branding at Events with support from in-store staff & merchandisers & students
•    Monitor and ensure that all Branding / POS across Kenya offices, Super Dealers and Key Installers in the designated region are current, up to date and in good state at all times
•    Work closely with the Marketing Management team for building and strengthening the brand equity within the region

Budget Management
•    Execute brand activities on-ground, ensuring optimum cost management
•    Monitoring of brand budget/expenditure for efficiency of spend

Stakeholder Management
•    Regular feedback to Manager regarding the following:
i.    Trade development
ii.    Success with promotions / displays
•    Agency interaction, liaison with creative vendors on a regular basis to move the brand in the designated direction
•    On time delivery of Assigned Marketing Projects with alignment from all Internal stakeholders and Agency partners
•    Support in managing the Interface between Marketing, Sales and Customer i.e. Special projects roll-outs, Super dealer launches etc

Sales Monitoring
•    Drive brand sales performance
•    Identifying and monitoring sales activation activities
•    Actively participating in roadshows within the region
•    Monitors and communicates competitive activity to key internal stakeholders

Key Internal Contacts
•    Marketing
•    Commercial Sales
•    Customer Car
•    Customer Operations
•    Digital Enablement
•    Customer Value Management
•    Customer Experience & PMO
•    Strategy
•    CII
•    Legal
•    Regulatory
•    Finance
•    HR
•    General Entertainment
•    Media Sales
•    Corporate Affairs

Key External Contacts
•    Retailers
•    Distributors
•    Installers
•    Agencies
•    Hospitality Industry
•    Other businesses

QUALIFICATIONS & EXPERIENCE

The incumbent is required to have the following qualifications and experience level:

•    A first degree in Marketing or related discipline. An MBA is an added advantage
•    5 years senior Sales and Marketing/ Product management experience
•    Understanding of distribution delivery platforms and understanding on how to effectively use social media platforms for marketing and sales
•    Experience in the distribution of FMCG
•    Knowledge of the dynamics of consumer and business sectors across unique markets in Kenya
•    Digital savvy

FUNCTIONAL COMPETENCIES

The incumbent is required to have the following functional competencies:

•    Customer Centricity
•    Marketing Management
•    Developing value propositions
•    Sales Management
•    Distribution Chain Management
•    Reporting and Research
•    Project Management
•    Regulatory and Legal Compliance
•    Vendor Management

BEHAVIORAL COMPETENCIES

The incumbent is required to have the following behavioral competencies:

•    Problem Solving
•    Result Orientation
•    Attention to Detail
•    Time Management
•    Planning & Organizing
•    Resilience
•    Ideas Generation

Applications with subject line “Trade Marketing and Brand Communication Executive - Coast/Mombasa” should be submitted via Apply Now Button

Important Safety Tips

1. Do not make any payment without confirming with the BrighterMonday Customer Support Team. 2. If you think this advert is not genuine, please report it via the Report Job link below.

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