Trade Marketing Manager – Key Accounts

Grade:    6
Department:Key Accounts-Sales
Site Location:Kenya

Job Purpose:    Support the Key Accounts Sales team in driving sales at the premium retail stores.
Reports to:    Head of Strategic business
Job Location:    Kenya

Significant Relationships
(Internal & external)
•    Marketing Team
•    Cross-functional teams from Finance, Commercial, Supply Chain, HR, Consumer Insight, Digital
•    Key Accounts customer teams.

Key Accountabilities   
•    Demonstrated understanding of the trends, influences, and other factors in the retail environment that shape consumers' perceptions and buying behaviours and •    leveraging this intelligence to the derive value for the brands, consumers, retailers and shoppers.
•    Responsible for tailoring the shopper marketing strategy for the business based on shopper insights, in modern retail to unlock short term and long-term growth.
•    Responsible for the end-to-end execution of Perfect Store across modern retail. Driving our pricing strategy MSL, refine channel redefinitions, SKU rationalisation, listing and ensuring NPDS success in trade
•    Responsible for promotions coordinating the battle plans, Optimizing Promotional Spend, managing budgets and maximizing return on investment.
•    Managing our assets and resources (FMRs) to drive productivity and effciciencies, adherence to JBPs, Tracking SOS and SOM at channel and branch level.

Job Context & Special Features:
May require
•    Significant in-country travel
•    Flexibility to work on weekends

Qualification , Experience & Competencies
Qualifications Experience
•    Bachelor’s degree
•    4-5 years demonstrated experience in Trade Marketing
•    IT savvy including the use of MS Office Suite of Applications