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Trade Marketing Manager (Alcoholic Beverages)

Job Summary

Our Kenya based Client, a leading FMCG, is diversifying into into distribution of Alcoholic Beverages across East Africa, is looking for an ideal candidate to join their team as Trade Marketing Manager.

  • Minimum Qualification: Bachelor
  • Experience Level: Senior level
  • Experience Length: 5 years

Job Description/Requirements

Role: Trade Marketing Manager
Location: Nairobi
Nationality: Kenyan Citizens.

Qualification & Experience:
•    Bachelor or Master’s Degree in Business Administration (Marketing) or similar.
•    Minimum 5-7 years’ experience in Marketing in Wines and Spirits, with significant exposure to brand building.
•    Good computer proficiency with ability to fluently prepare and present reports.
•    Working knowledge of Financials and familiarity with cost benefit analysis.
•    Proactive, Good communication and presentation skills, outgoing and good people skills.

Role & Responsibilities:

Reporting to the Head of Sales / CEO, the Trade Marketing Manager, will be required to travel across Kenya and will be required to:
•    To develop brand and marketing strategies
•    Prepare and monitor the marketing plans and budgets in line with Company’s targets.
•    Using existing marketing data to identify areas of opportunity by brand, channel and consumer.
•    Liaise with creative and promotional agencies for promoting brands/products in line with Company’s policies.
•    Identify target customers, develop channel and sub-channel strategies, monitor customer marketing activities, assist / recommend future customer marketing plans.
•    Should build strong awareness and analysis of market trends by monitoring, evaluating, reporting competitor’s marketing and promotional plans.
•    Liaise with Management, Sales and Marketing team to achieve the targets.

Salary & Benefits:Competitive, depending on the background & experience.

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