Strategic Content Coordination Assistant at Embassy of The United States

Job Description

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The Embassy of the United States of America to Kenya, located in Nairobi, is home to the diplomatic mission of the United States to the Republic of Kenya. The embassy opened in central Nairobi on 2 March , when the United States established diplomatic relations with Kenya.

Duties

The Community Management Coordinator works under the direct supervision of the Strategic Content Coordination Specialist (SCCS), and has no supervisory responsibilities. Is responsible for building and maintaining Mission flagship digital properties (social media, website content); for developing a year-long editorial calendar designed to promote Mission priorities with on-line communities; researching and analyzing evolving markets for Mission digital properties; and customizing content and online engagement to promote Mission objectives. Organizes and hosts online conversations; designs and develops innovative engagement opportunities and tools. Provides guidance to PD Public Engagement staff and other Mission personnel who engage with online communities on standards, regulations, and policies for the use of digital properties.

Qualifications and Evaluations

EXPERIENCE:

A minimum of three years of progressively responsible experience in a multilingual, multicultural or multinational organization is required. Market research and analysis, and design and execution of online campaigns must have been significant components of the job. Must have experience managing digital properties, including direct online interaction with the public, and content creation in multimedia and traditional formats.

JOB KNOWLEDGE:

Detailed knowledge of U.S. foreign policy objectives and American interests in Kenya is required. Good understanding of U.S. historical, political, economic, and cultural forces that shape U.S. foreign policy is required. Must have comprehensive knowledge of the attitudes and communication preferences of target audience groups. Must understand the regional, demographic, ethnic, socio-economic, cultural and linguistic factors and the influence of religious, cultural, and educational institutions in shaping Kenyan opinions and preferences. Must have strong online communications and analysis skills to identify and exploit engagement opportunities. Detailed knowledge of Mission structure and operations to facilitate collaborative work among a variety of agencies, protocol levels, teams, and constituent posts. Must understand management of digital properties and online communities, including marketing and/or advocacy campaigns. Knowledge of trends in regional and international communications patterns and how they affect Kenya communications landscape is required. Must have detailed knowledge of all sources of USG strategic content — DOS guidance, functional and regional bureau digital materials, Mission multimedia content (e.g., ambassadorial and other speeches; public events) — and sources of reliable third-party content related to foreign policy goals. Detailed knowledge of legal regulations and procedural guidelines affecting content uses. Comprehensive knowledge of the PD mission and its role in the Kenyan mission. Comprehensive knowledge of both traditional and online engagement tools and programs used to convey policy in the public sphere, as well as knowledge of the related regulations, policies, procedures, and resource streams associated with each are all required.

Education Requirements:

An associate’s degree or two years of full-time university studies in communications, business, marketing or local equivalent is required.

Evaluations:
LANGUAGE:

Level 4 (Fluent) Speaking/Reading/Writing English is required. Level 4 (Fluent) Speaking/Reading/Writing Swahili is required.

SKILLS AND ABILITIES: 

Analytic skills: Must have strong analytic skills to identify target audiences, understand their sensitivities, and identify the best strategic content, format, and delivery means to influence them in support of U.S. policy objectives, perceive the emergence of new influencers and preferences in consumption of information to analyze the impact of evolving content formats and delivery channels, and lead cross-section Mission analysis to modify approaches for enhanced outcomes. Communication/Interpersonal skills: Strong interpersonal skills to maintain Mission-wide collaboration/coordination on the use of digital tools and platforms to strengthen Mission diplomacy in the public sphere, contribute to SCC discussions of priority engagement, strategic content, and appropriate dissemination, to reach consensus, and recommend optimal courses of action to PAO. Excellent customer relations, interpersonal cross-cultural communication skills, and engage the full range of Kenyan priority audience groups through online engagement and Mission flagship digital properties. Ability to develop, write, and edit materials for digital dissemination in both English and Swahili. Tailor communications to fit formal and informal situations and different ethnic, religious, and linguistic cultures. Able to brief U.S. officers and visitors on Kenyan communication patterns and trends in digital tools and content dissemination channels. Able to interpret between English and Swahili. Management skills: Strong organizational skills to manage multiple engagement platforms, and actively engage with the public simultaneously on those platforms; incorporate strategic content from all Mission offices and agencies; and identify and resolve, or seek assistance in resolving, problems associated with online content and engagement. Contribute to development and updating of procedures and guidelines in response to changing communication technologies, and changes in public opinion, formats, and internal Mission preferences for sharing strategic content. Manage projects such as marketing, information or advocacy campaigns, project budgets, schedules, and daily operations to produce, adapt, and disseminate time-sensitive content. Technical skills: Build out and manage Mission flagship digital properties, including social media and mobile platforms, and develop digital tools such as games and contests. Create and use photo and video sharing sites, podcasts, video and other digital products. Adept at using audience analysis and analytic tools (i.e., Hootsuite, Google, etc.). Good keyboarding, data entry skills, and proficiency in electronic discovery tools (Internet, and std information retrieval practices and procedure). Good numerical skills to use and develop statistical analyses of audience segments and report impact of Mission digital outreach. Proficiency in computer software programs, specifically MS Word, Excel, graphic design, and PD-specific software, databases, and reporting tools.

EQUAL EMPLOYMENT OPPORTUNITY (EEO):

The U.S. Mission provides equal opportunity and fair and equitable treatment in employment to all people without regard to race, color, religion, sex, national origin, age, disability, political affiliation, marital status, or sexual orientation.

Qualifications:

All applicants under consideration will be required to pass medical and security certifications.