BrighterMonday Entrepreneurship and Small Business Course

• You will understand the rudiments of Business planning and preparation and how to develop the entrepreneurial mindset.
• You will learn how to create your own business plan and your business model.
• You will learn how to manage your customers effectively.
• Understanding growth hacking strategies.
• The importance of leveraging social media to boost your business & improve profitability.
• Simple accounting for non accountants.

Module 1: Business Preparation & Planning

Gain a solid foundation for your entrepreneurial journey by diving into the essentials of business preparation and planning. This module equips you with the knowledge and skills needed to cultivate a strategic mindset, identify potential pitfalls, and ensure a robust plan for your business venture.



Objectives:

Cultivate an entrepreneurial mindset for effective business preparation and planning.
Identify and mitigate common reasons for business failure.
Discover niche markets by recognizing opportunities and threats.
Develop the ability to spot and evaluate potential business opportunities.
Conduct simple feasibility studies and market research to inform decision-making and maximize success.
Embark on this module to lay the groundwork for your entrepreneurial success.

In this module, discover the essence of the Business Model Canvas (BMC). Uncover its significance, explore the intricacies of each element, and gain insights into how this powerful tool can transform your business model. By the end, you'll be equipped to directly apply the BMC to enhance and refine your entrepreneurial journey.



Objectives:

1 Define and understand the importance of a Business Model Canvas.

2 Outline the elements of a Business Model Canvas.

3 Explain the meaning of each component of the BMC.

4 Apply the Business Model Canvas to your business.

Module 3: Preparing a Simple Business Plan:



Embark on a journey to demystify the art of business planning. This module unravels the importance of a business plan, explores the three crucial W’s of Business Planning, delves into key components, and imparts the characteristics that distinguish an effective business plan. By the module's end, you'll be equipped to craft a robust plan that sets the foundation for your entrepreneurial success.



Objectives:

3.1 Understand the importance of a business plan.

3.2 Understand the three crucial W’s of Business Planning.

3.3 Learn the key components of a business plan.

3.4 Learn the characteristics of an effective business plan.

Lesson Overview/Learning Objectives:

Dive into the dynamics of customer management with this module, unraveling the essence and significance of customers in the business landscape. Learn to craft positive impressions through professional conduct, establish rapport to build trust, and effectively manage customer expectations. Explore strategies to address concerns, identify reasons for customer attrition, and cultivate an exceptional customer service attitude.

Objectives:

4.1 Understand the concept of a customer and their significance in business.

4.2 Learn to create a positive impression on customers through professional conduct and appearance.

4.3 Gain knowledge on establishing rapport with customers to build trust and enhance the customer experience.

4.4 Manage customer expectations by setting realistic goals and effectively addressing concerns or complaints.

4.5 Identify reasons why customers leave and strategies to improve customer retention.

4.6 Understand how to cultivate an excellent customer service attitude.

Lesson Overview/Objectives:

By the end of this module, learners should be able to:

Understand Growth Hacking Strategies

Master the 4 P's of Marketing

Learn Effective Promotion Techniques

Develop Pricing Strategies

Set and Achieve Savings Goals

Understand Sources of Business Finance

Master Safe Borrowing Practices

Focus on Profitability in Business

Eliminate Waste in Business Operations

Optimize Inventory Management

Lesson Overview/Objectives:

By the end of this course, you should be able to:

Identify the social media platforms that are most relevant to your business and target audience.
Develop a social media strategy that aligns with your business goals and objectives.
Create compelling content that resonates with your target audience and promotes your brand identity.
Maximize engagement with your followers by leveraging social media advertising with real life examples of successful social media advertising campaigns.
Use social media to build customer relationships and increase brand loyalty.

1. Define Accounting and explain the different types of accounts.
2. Outline users of Accounting Information.
3. Identify and explain common terms used in Accounting and business.
4. Understand The Golden Rule of Accounting.
5. Grasp what a Financial Statement is and its components
6. Conduct a Feasibility Study for your small business or gig work.