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BrighterMonday Consulting

Commercial Manager (Sales & Marketing Manager) - Based in Uganda

BrighterMonday Consulting


2 weeks ago

Job Summary

Formulate and Execute Export Sales & Marketing Plans to ensure that the Company consistently achieves it’s growth targets and Profitability projections.

  • Minimum Qualification:Bachelor
  • Experience Level:Senior level
  • Experience Length:10 years

Job Description/Requirements

Commercial Manager - Exports
Country CEO   
Sales & Marketing   

COMPANY VISION: To be the LION of the Plastics Industry in Africa

COMPANY MISSION: To achieve our vision we will
1.    Build a Best in Class Company with A-Players who live our Core Values, apply Lean Excellence in all Processes, invest in Market Leading Technology, practice Great Governance
2.    Become a Market Share Profit Leader with a Focus on Creating More Value for Customers, Fanatical Customer Relationships & Market Leading Product Innovation; and Focus on Market Share of Profit & Cash Flow, not just Sales & Tonnage
3.    Reach Customers Across Africa by Building a Strategic Network of Manufacturing Hubs & Partner Spokes to serve customers across Africa; and Becoming an Export Oriented Business with Strong Local Presence in each Country

Overall Job Purpose
Formulate and Execute Export Sales & Marketing Plans to ensure that the Company consistently achieves it’s growth targets and Profitability projections.
To primarily focus on export markets of Uganda, Rwanda, DRC, Tanzania, Malawi, Zambia & Mozambique

Role Description   

1.Commercial Strategy:

●    Design, implement and optimize Export Sales & Marketing Strategy in line with the overall business goals.
●    Maintain and develop key relationships within the Export B to B business category.
●    Grow market share by identifying new market opportunities and develop plans to open up new markets.
●    Monitor and evaluate competitor brands, products and activities for realignment of strategy where necessary.
●    Implement effective Business contracts and agreements for Corporate & Trade channels ensuring compliance
●    Maintain the highest levels of professionalism to ensure customer satisfaction on all customer related matters.   

Key Deliverables
Develop a Sales and Marketing strategy
Deliver Sales Volume & Revenue targets as per Budget
Alignment to PCM
<80% contact with Key Customers per Month
Export Market development plan & Growth by 10%
Market intelligence report -
All B2B customers signed up
Super Distributor identified and signed up
Zero customer complaints

2.Capability Development
●    Assess, manage and develop Export Sales & Marketing team capability   

Key Deliverables
100% Sales Revenues Achieved

3.Tactical Execution:
●    Lead the delivery of the annual Business Plan.
●    Ensure S&M team remains adequately resourced, motivated and focused.    

Key Deliverables
Budgeted Volume Sales & Revenue - 100%
100% Sales Revenues Achieved

●    An advanced degree in Business, Management or Sales and Marketing related field.
●    A professional certification in sales and marketing preferably in CIM.
●    Membership in a sales and marketing professional body.

●    A minimum of 10 years leadership experience in Sales Management & Business Development in a highly competitive commercial environment in a Senior Sales management position;
●    Experience in an FMCG or similar manufacturing business environment
●    Evidence of having successfully developed and lead the implementation of a new route-to-market strategy for existing and completely new products & services
●    Demonstrated understanding of commercial markets (particularly for FMCGs) and fresh approaches to drive revenue growth
●    Demonstrated ability to cultivate long-term relationships, build diverse networks and leverage on these networks to secure new business.
●    Demonstrated knowledge of effective sales skills and behavior, in order to secure and maintain durable and profitable customer demand.
●    Excellent understanding of the impact of decisions and actions on the relevant stakeholders.


●    Ability to forge and manage a diverse team, eliciting insights from them for the achievement of the sales strategy
●    Creative and naturally curious; comfortable with complexity, and find unconventional solutions by thinking out of the box.
●    Results oriented; can work independently with limited supervision, under pressure and meet deadlines.
●    Excellent contract negotiation experience with a high rate of successfully closing deals.
●    Communication Skills: Must possess exceptional verbal and written communication skills for effective communication with staff, customers and external partners.
●    Analytical: Should have the ability to evaluate product/market situations and analyze raw data and information, transforming it into actionable sales strategies and approaches.
●    Leadership: Must have a proven and successful ability to lead a group of sales staff towards growth in enhanced sales volumes and enhanced revenue generation, while displaying exceptional leadership skills and confidence.
●    Excellent Customer Service, Customer Relationship and interpersonal Skills

●    Self-motivated, have a strong entrepreneurial spirit, be adaptable to business growth fluctuations, work comfortably and effortlessly in group settings, be a persuasive and charismatic individual, thrive in a fast-paced environment, and work well under the pressure of stringent deadlines.
●    Strong leadership skills with ability to influence with integrity
●    Energized, positive, passionate and confident.
●    Flexible - Must be willing to work a flexible schedule based on business needs which include evenings, weekends and holidays.

so our partners can depend on what we commit to   

Passion for Company, Customers and Employees
Straight Shooter - no politics, no nonsense, no drama, no backbiting

2    DO THE RIGHT THING even when nobody's watching   

High Standard of Personal Integrity - to your own profession, your company, your family and your own personal reputation
 Assume Responsibility - don't wait to be told what to do, always think what is best for the company and act, be ready to justify own actions

3    BE OPEN to unlearn, learn and improve every day   

Professional Management style & follow Company Processes
Entrepreneurial Mindset with Self Initiative - come with an existing set of relationships & personal network in the plastics industry
Thirst for Learning - demonstrate a passion & desire to learn our business, and anything that can improve the business & your ability to contribute

4    KEEP IT LEAN by being frugal, fast, simple, resourceful & proactive   

Action & Execution Oriented with a Sense of Urgency and Frugality
Aggressive & Target Oriented with Commercial Acumen, and Profit Driven Approach

5    BE WORLD CLASS TOGETHER with a passion for leading in the plastics & packaging industry   

Overachiever - always go the extra mile
Underpromise & Overdeliver - never miss targets
Team Spirit - grow together as a team to be world class
Believe in World Class - represent the company’s vision in your personal actions

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