Digital Marketer for a Real Estate Company

Summit Recruitment and Search Africa is a leading Recruitment and Executive Search agency head quartered in Kenya providing outstanding talent to a wide range of companies and NGOs in various business sectors across Africa.

Our client, a leading Real Estate Agency specializing in upscale properties in Nairobi, is seeking an ambitious and skilled Digital Marketing Specialist to spearhead their online presence and lead generation efforts. The ideal candidate will demonstrate expertise in a range of online marketing techniques, including Google Ads, Google Analytics, social media marketing, paid ads, and search engine optimization. Proficiency in WordPress is essential for this role.

Key Responsibilities

Develop and execute comprehensive digital advertising campaigns utilizing Google Ads, analytics, and paid ads to showcase upscale properties and services. Optimize the company’s online presence through effective social media marketing strategies, engaging content creation, and management of social media accounts. Implement search engine optimization techniques to enhance website visibility and drive organic traffic, leveraging expertise in WordPress. Manage and redesign the website to ensure it aligns with current trends and user preferences. Represent the Company at industry events, managing stall setup, client interactions, and inventory control to strengthen brand presence. Design and execute impactful email marketing campaigns using platforms such as Mailchimp, SendGrid, HubSpot, or any other tools. Utilize User-Generated Content (UGC) effectively to enhance engagement and credibility. Utilize Copywriting and Animation skills to create Engaging Visuals, compelling and persuasive content across various digital platforms.

Qualifications:

Must have a relevant bachelor’s degree. Proven track record of 3-5 years in digital marketing, preferably within the real estate industry, demonstrating expertise in driving impactful digital strategies. Proficiency in WordPress with a demonstrated ability to optimize websites for SEO and enhance user experience. Proficiency in Adobe Creative Suite, particularly Adobe Lightroom and Photoshop, to create captivating visual content for digital marketing campaigns. Exceptional analytical skills paired with a creative mindset, enabling the development of data-driven strategies and innovative marketing campaigns. Self-driven and results-oriented, with a relentless pursuit of excellence and the ability to prioritize initiatives for maximum impact.