Our platform is one which deals in marketing vehicles for sale and our aim is to have all Kenyans using this platform to grow. The job will be to ensure sales increase , digital marketing , field marketing and to be able to encourage more users on this site.
• Assist in the formulation of strategies to build a lasting digital connection with consumers
• Plan and monitor the ongoing company presence on social media (Twitter, Facebook etc.)
• Launch optimized online adverts through Google Adwords, Facebook etc. to increase company and brand awareness
• Be actively involved in SEO efforts (keyword, image optimization etc.)
• Prepare online newsletters and promotional emails and organize their distribution through various channels
• Provide creative ideas for content marketing and update website
• Collaborate with designers to improve user experience
• Measure the performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, WebTrends etc.)
• Acquire insight into online marketing trends and keep strategies up-to-date
• Contribute and make use of company digital resources such as blog, newsletter, social media and others to grow the company business.
• Maintain partnerships with media agencies and vendors
• Proven experience as a Digital Marketing Executive or similar role
• Excellent understanding of digital marketing concepts and best practices
• Experience with B2C social media, Google Adwords and email campaigns and SEO/SEM
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Perfect knowledge of web analytics tools (e.g. Google Analytics, NetInsight, WebTrends etc.)
• Skills and experience in creative content writing
• Analytical mindset and critical thinking
• Excellent communication, negotiation, and interpersonal skills
• Strong interpersonal skills and networking skills.
• Should have a proven ability to achieve and surpass targets.
• BSc/BA in marketing or relevant field
Note: Candidates based in Mombasa are highly recommended to apply.
Salary is 25k + commissions.