Living Goods Website Review Project: Consultancy Terms of Reference

Living Goods Website Review Project: Consultancy Terms of Reference
Background 

Headquartered in Nairobi, Kenya, and with core operations in Kenya, Uganda, and Burkina Faso, Living Goods is a nonprofit organization that saves lives at scale. It does so by supporting digitally empowered community health workers who provide care on call, making it easier for families in need to access essential healthcare. Living Goods collaborates with governments and partners to ensure that these community health workers have access to digital technology, health commodities, supervision, and compensation, enabling them to deliver high-quality, impactful health services cost-effectively. (Learn more at ).

To achieve its goals, Living Goods aims to influence governments and funders to prioritize and invest in community health. Among other tactics, this objective entails strengthening Living Goods’ brand and reputation as a preferred community health partner. This is partly achieved through enhancing our online presence. 

Goal of the Consultancy 
Living Goods is seeking a consultant to optimize its website's accessibility and security, improve page loading speed, enhance navigation, ensure consistent content presentation, enrich multimedia and engagement elements, and refine the user engagement strategy. These efforts will lead to an enhanced user experience, increased engagement, and alignment with organizational objectives. 

Specific Objectives of the Consultancy  Increased Website Traffic and Ease in Navigation : Re-imagine the homepage to optimize user experience for longer exploration. Enhanced Visuals and UI Design (User Interface Design): We need the website to not only look visually appealing and be accessible to all but also provide an intuitive and seamless user experience across all devices. Ensure that the design elements incorporate best practices in UI/UX, typography, layout, and branding. Streamlined Processes : Implement clear calls to action and user-friendly forms, ensuring a frictionless experience and maximizing conversion rates. 

Scope of Assignment and a Summary of Deliverables

Informed by a meticulous needs assessment and an extensive list of deliverables (to be provided upon selection), the consultant will deliver the following: 
Needs Assessment: Conduct a thorough evaluation of the current website to identify its requirements and pinpoint areas for enhancement, drawing upon assessments previously conducted by internal specialists.  Accessibility: Provide accessibility options for French (bi-lingual website). Security: Conduct a thorough security assessment of the website architecture during development and improve it. Maintain compliance with industry-standard security protocols for payment platforms. Content, Visual Design, and Information Architecture: Improve User Experience (UX) Reduce the length of the homepage i.e. shorten text and content heaviness ensuring a dynamic, multimedia design. Improve page loading speed. Improve existing pages and create new pages, subpages, and features for different functions. Standardize headers and icons and implement interactive elements. Improve content relevance and accessibility through advanced analytics, content suggestions, and content clustering. Enhance the overall visual appeal of the website by incorporating modern layout elements. Establish protocols for regular website updates.

Implementation Calendar

Timeframe Action December 2023 – March 2024. Website recommendations collected from various teams in Living Goods. End March - April 2024 Contact external consultants for proposals.Engage prospective consultants. Mid – end of April 2024 Contract consultant.First meeting with the hired consultant. April - May 2024 Start designing mock-ups. May - June 2024 Content revision and creation (by the Living Goods team) and architecture development processes (by the consultant) going on concurrently. July 2024 Content migration. August 2024 Testing and Quality Assurance. Sept - October 2024 Approval, pre-launch, and launch processes. November 2024 The revamped website goes live! 

Qualifications and Required Competencies

1. Proven Experience: A minimum of 5 years of experience in website design and development, with a demonstrably successful track record in website revamps.
2. Expertise in User Experience (UX) Design: A strong understanding of UX principles and the ability to create user-centered website designs that are intuitive, navigable, and engaging.
3. Content Management System (CMS) Knowledge: Proficiency in popular CMS platforms (e.g., WordPress, Drupal) to ensure a user-friendly content management experience for the client.
4. Responsive Design Skills: The ability to design websites that adapt seamlessly across various devices (desktop, tablet, mobile).
5. Search Engine Optimization (SEO) Knowledge: An understanding of SEO best practices to optimize the website for search engines and improve organic visibility.
6. Strong Communication Skills: Excellent written and verbal communication skills to collaborate effectively with the client throughout the project lifecycle.
7. Project Management Capabilities: Proven ability to manage projects efficiently, meet deadlines, and stay within budget.
8. Analytical Skills: Experience in website analytics and the ability to interpret data to measure website performance and identify areas for improvement.
9. Web Accessibility Expertise: A commitment to designing websites that are accessible to users with disabilities, adhering to WCAG (Web Content Accessibility Guidelines) standards.
10. Portfolio Demonstration: A strong portfolio showcasing successful website revamp projects with diverse functionalities and target audiences.

Submission Process

Please submit one soft copy (by email) of your technical and financial proposal to and cc by 9th April 2024.
Living Goods' decision-making process will to a large extent be reliant upon the information supplied by the bidder. Should it be found that aspects of such information are incomplete, untrue, or misleading, Living Goods reserves the right to terminate/disqualify the bidder.

Evaluation of Bids.

Evaluation of proposals submitted pursuant to this request for proposals (RFP) will be carried out by Living Goods as appropriate. In evaluating bids, Living Goods will seek the best value for money rather than merely the lowest price bid.

Living Goods is not bound to accept the lowest price and reserves the right to accept any bid in whole or in part and to reject any or all tenders without disclosing any of its reasons for taking the decision resulting from this RFP.