Online Marketer at Generations Electronics and Allied Ltd Kenya

Job Description

Generations Electronics and Allied Ltd as it is commonly known started as a video library in Kitui town in the year . By the year , the company had grown to a level of having several branches in Eastern, Nairobi and Mt Kenya regions. With this development, Generations Electronics was appointed to distribute for Kencell in , which later became celtel, Zain and now Airtel.

Responsibilities.

Design and implement a strategic business plan that expands the company’s customer base and ensures its strong presence. Analyzing market trends and preparing forecasts. Identifying market opportunities through meetings, networking, and other channels. Meeting existing and potential clients. Liaising with colleagues to develop sales and marketing strategies and drive Offline Marketing initiatives Attending events such as exhibitions and conferences and designing, managing, and evaluating marketing campaigns Research and identify the needs of the company and customize solutions. Identify emerging markets and market shifts while being fully aware of new products and competition status. Suggest sales training programs and techniques for the sales team. Conceptualizing strategies to market products, generate sales conversions and deliver a superior customer experience. Track the progress of weekly, monthly, quarterly, and annual objectives and ensure that the campaigns are within the budgets Initiate and execute offline activations to increase awareness and adoption by using print media, billboards, ATL/BTL marketing, and other conventional marketing techniques. Plan, develop social media campaigns, and analyze the running of these campaigns. Crafting compelling content and getting it posted across top latest social media accounts. Providing technical as well as various application-related support to the sales and marketing teams and customers. Maintaining pricing information on specific products. Participating in product development and go-to-market processes. Identifying new sales and marketing channels and technologies as well as finding the best solutions to promote the business. Directing social media engagement strategy and Reviewing advertising material for digital, electronic & print media Collaborating with advertising agencies for brand awareness and lead-generation activities Preparing advertising contracts with different advertising agencies Overseeing branding, advertising, and promotional campaigns. Promoting our projects at trade shows and major industry-related events. Building a strong brand image by working with electronic and print media partners.

Qualifications and Requirements

Diploma in a Business-related field. Minimum 2-3 years experience in a business development role. Previous experience working as an online or Convectional Marketer will be an added advantage. A demonstrated ability to successfully lead teams to deliver to consistently high standards. Dynamic, ability to multi-task, work in a team, under pressure and own initiative, and close a sale. Excellent spoken and written communication skills and a proven ability to present to high-level stakeholders in a confident and mature manner. Excellent interpersonal skills and ability to effectively manage internal and external customers. Computer literate with working knowledge of all Microsoft Office applications. Able to deliver agreed KPIs in a result-driven environment.