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Research Manager

NielsenIQ

Research, Teaching & Training

KES Confidential
1 month ago

Job Summary

 

Job Description/Requirements

Job Description

Job Summary:

To manage multiple client account teams within a country, region, or area with the aim to enhance and develop relationships with assigned and prospective clients resulting in achieved revenue targets and customer satisfaction.

To be responsible for the development of client business and for handling projects from preparation of proposals to client through to final tabulations and/or reports/ presentations. Responsible for regular client engagement and being the Insights partner. · Responsible for the development /mentoring team assigned to him/her and supervising their deliverables. To create a business development plan as per the business targets assigned.

Position Prerequisites (To be considered for this role):

Add insights to client business, be involved in clients’ key business issues contribute to decision-making and deliver effective presentations. Select and develop strong client teams. Build strong relationships with client organizations (including senior marketing and sales functions) Oversee the development of Client Briefing Documents for all handled accounts Successfully implement the needs assessment process in key client organizations Oversee the development of achievable and measurable account plans for key clients Interact with key Global Clients to establish an effective networking base. Empower client teams to proactively provide solutions to client issues Identify opportunities to expand business with existing clients Decisions regularly require the ability to develop alternative solutions based on previous experience Promote effective working relationships within the team, other departments, and clients. Ensure the development of key team members to effectively transfer knowledge and skills. Be comfortable working in Social research and across business.

About You

Are you self-driven and creative when writing reports? Are you comfortable with client presentations including C-suite? Are you a firm leader with great client-management skills and a hunger to know everything there is to know about your client’s needs? This role is fast-paced, dynamic, and rewarding as you work with clients of various sizes across industries to provide the best solutions for their needs

I. Major job responsibilities/activities/behaviors of the role

· Aligned with the client/country’s vision and expectation from the research conducted: He/she should be aligned and familiar with the strategic goals of the country /economy /client and how is the respective department /client contributing towards overall development or the strategic goals

· Good understanding of the client research requirement: he/she should have clear visibility of the client’s KPIs/goals and have the ability to think from the client’s perspective. Should be able to identify the research need and connect with the business outcome for action planning by the client.

· Client engagement: should hold periodic meetings with the client to receive feedback and learn more about new business and other requirements of the client thus creating a strong bond with the client.

· Knowledge consolidation and learning: Be comfortable working in Customized Intelligence across businesses with a preference for social research. Have vast knowledge in research design and execution

· Ability to write winning proposals and excellent reports.

· Fully accountable for a team and projects assigned

· Develop the business using own next work or tenders received and maintain a good relationship with the client for long-term business relations.

· Ensure successful project execution to enhance client relationships and satisfaction. · Proactive and takes leadership: Ready to support internal team members and takes initiative on various activities within consumer insights services and on the client side (on case-to-case basis)

· Problem solver: Handles complicated client queries or complaints independently or with minimal involvement of seniors. Able to resolve and make decisions on grey areas.

· Able to think on various analysis specs and go beyond the regular analysis framework – brainstorm and leverage on previous learning and knowledge

· Works on the analysis and interpretation of results, provides feedback to clients and writes reports and recommendations useful to client action planning.

· Presents results of study to the clients

Qualification

A university graduate with a marketing or social sciences background is preferred. A minimum of about 8 years of research experience A Masters degree will be an added advantage Experience from a research company / Consultancy firm will be essential.

Additional Information

About NIQ

NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth. In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View.

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