SEO, Meta Ads, and Google Ads Specialist
Job summary
Doulas by the Bay is looking to hire a skilled and experienced digital marketing professional with expertise in SEO, Meta Ads, and Google Ads. This is a full-time remote position, requiring availability during California Pacific Time (CPT) working hours. The ideal candidate will have years of experience in managing Meta and Google Ads campaigns, and additional experience with SEO will be a significant plus.
Job descriptions & requirements
- Meta Ads: Develop, implement, and optimize Meta (Facebook and Instagram) advertising campaigns, focusing on targeting, bidding strategies, and ad creatives to increase lead generation and conversion.
- Google Ads: Manage and optimize Google Ads campaigns, including search, display, and shopping ads, ensuring high performance in terms of ROI and KPIs.
- SEO: (Optional but preferred) Conduct SEO audits, keyword research, on-page optimization, and link-building strategies to improve organic search rankings and drive traffic to the company’s website.
- Reporting & Analysis: Regularly track, analyze, and report on campaign performance using data-driven insights to continually optimize and improve campaigns.
- Collaboration: Work closely with other team members to align on business goals, optimize marketing efforts, and ensure cohesive marketing strategies across platforms.
- Minimum of 5 years of experience managing Meta Ads and Google Ads campaigns.
- Proven success in creating high-converting digital advertising strategies.
- Strong understanding of digital marketing metrics, performance tracking, and data analysis.
- Experience with SEO is a plus but not required.
- Ability to work independently and proactively, meeting deadlines and achieving targets.
- Strong written and verbal communication skills.
- Ability to work within California Pacific Time Zone working hours.
- Work remotely with a supportive team.
- Competitive salary and benefits package.
- Be a part of a meaningful and growing company, helping families navigate the joys of parenthood.
- If you have the experience and passion to help Doulas by the Bay grow its digital presence, we want to hear from you!
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