Social Media Manager at World Agroforestry Centre (ICRAF)

Anonymous Employer

Marketing & Communications

NGO, NPO & Charity KSh Confidential
1 month ago

Job Summary

University degree in relevant field, or equivalent experience

  • Minimum Qualification:Bachelor
  • Experience Level:Entry level
  • Experience Length:2 years

Job Description/Requirements


  • The goal of this position is to increase the reach, exposure, and impact of CIFOR-ICRAF activities across all its social media channels by developing and implementing a cutting-edge strategy.

Duties and responsibilities

  • Lead, manage and grow CIFOR-ICRAF’s social media channels to drive continued growth and promote the organization’s work (research, publications, events, blogs, etc.) and impact. Protect and build the organization’s reputation.
  • Coordinate, create, plan, source, draft, and schedule content daily to maintain a solid social media presence across all platforms.
  • Ensure all content is of a high quality and in line with CIFOR-ICRAF editorial standards.
  • Develop a strong network and grow the reach, followers, and influence of CIFOR-ICRAF online.
  • Develop, implement, and manage a strategy for CIFOR-ICRAF’s social media channels to ensure best practices.
  • Regularly monitor and report on set key performance indicators to achieve the goals set on the social media strategy.
  • Support in paid marketing activities to expand reach and impact.
  • Manage and monitor online communities to help in facilitating meaningful exchanges among its members.
  • Other tasks as required.

Education, knowledge and experience

  •  University degree in relevant field, or equivalent experience
  •  Exceptional understanding of social media KPIs
  •  2 years of experience as a Social Media Manager or similar role
  •  International experience with NGO or comparable organization an advantage
  •  Demonstrated familiarity with story content development
  •  Demonstrated familiarity with social listening tools for analysis and monitoring, such as Sprout, Social, Keyhole, Union Metrics, Hootsuite, Crowdbooster, Hashtracking, Tweetdeck, Facebook and Twitter Insights, Meltwater and NodeXL
  •  Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices
  •  Fluency in formal and idiomatic English; other major languages (especially Spanish, French, and Indonesian) an asset

Personal attributes and competencies

  •  Excellent time-management skills
  •  Great interpersonal and communication skills

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