Social Media Manager at World Agroforestry Centre (ICRAF)

Overview

• The goal of this position is to increase the reach, exposure, and impact of CIFOR-ICRAF activities across all its social media channels by developing and implementing a cutting-edge strategy.

Duties and responsibilities

• Lead, manage and grow CIFOR-ICRAF’s social media channels to drive continued growth and promote the organization’s work (research, publications, events, blogs, etc.) and impact. Protect and build the organization’s reputation.
• Coordinate, create, plan, source, draft, and schedule content daily to maintain a solid social media presence across all platforms.
• Ensure all content is of a high quality and in line with CIFOR-ICRAF editorial standards.
• Develop a strong network and grow the reach, followers, and influence of CIFOR-ICRAF online.
• Develop, implement, and manage a strategy for CIFOR-ICRAF’s social media channels to ensure best practices.
• Regularly monitor and report on set key performance indicators to achieve the goals set on the social media strategy.
• Support in paid marketing activities to expand reach and impact.
• Manage and monitor online communities to help in facilitating meaningful exchanges among its members.
• Other tasks as required.

Education, knowledge and experience

•  University degree in relevant field, or equivalent experience
•  Exceptional understanding of social media KPIs
•  2 years of experience as a Social Media Manager or similar role
•  International experience with NGO or comparable organization an advantage
•  Demonstrated familiarity with story content development
•  Demonstrated familiarity with social listening tools for analysis and monitoring, such as Sprout, Social, Keyhole, Union Metrics, Hootsuite, Crowdbooster, Hashtracking, Tweetdeck, Facebook and Twitter Insights, Meltwater and NodeXL
•  Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices
•  Fluency in formal and idiomatic English; other major languages (especially Spanish, French, and Indonesian) an asset

Personal attributes and competencies

•  Excellent time-management skills
•  Great interpersonal and communication skills