Social Media Manager at World Agroforestry Centre (ICRAF)

Job Description

The World Agroforestry Centre, is an international institute headquartered in Nairobi, Kenya, and founded in . The Centre specializes in the sustainable management, protection and regulation of tropical rainforest and natural reserves.

Overview

The goal of this position is to increase the reach, exposure, and impact of CIFOR-ICRAF activities across all its social media channels by developing and implementing a cutting-edge strategy.

Duties and responsibilities

Lead, manage and grow CIFOR-ICRAF’s social media channels to drive continued growth and promote the organization’s work (research, publications, events, blogs, etc.) and impact. Protect and build the organization’s reputation. Coordinate, create, plan, source, draft, and schedule content daily to maintain a solid social media presence across all platforms. Ensure all content is of a high quality and in line with CIFOR-ICRAF editorial standards. Develop a strong network and grow the reach, followers, and influence of CIFOR-ICRAF online. Develop, implement, and manage a strategy for CIFOR-ICRAF’s social media channels to ensure best practices. Regularly monitor and report on set key performance indicators to achieve the goals set on the social media strategy. Support in paid marketing activities to expand reach and impact. Manage and monitor online communities to help in facilitating meaningful exchanges among its members. Other tasks as required.

Requirements

Education, knowledge and experience

 University degree in relevant field, or equivalent experience  Exceptional understanding of social media KPIs  2 years of experience as a Social Media Manager or similar role  International experience with NGO or comparable organization an advantage  Demonstrated familiarity with story content development  Demonstrated familiarity with social listening tools for analysis and monitoring, such as Sprout, Social, Keyhole, Union Metrics, Hootsuite, Crowdbooster, Hashtracking, Tweetdeck, Facebook and Twitter Insights, Meltwater and NodeXL  Excellent knowledge of Facebook, Twitter, LinkedIn, Instagram, and other social media best practices  Fluency in formal and idiomatic English; other major languages (especially Spanish, French, and Indonesian) an asset

Personal attributes and competencies

 Excellent time-management skills  Great interpersonal and communication skills