Marketing Specialist, Dubai

Our client is a multinational organization that has been around for close to century and with a presence all over the world. we are seeking a Marketing Specialist to be based in the Dubai Office.

 

Required Qualifications

Minimum of 3- 5 years marketing experience in; Fast Moving Consumer Goods (FMCG)segment, with background in focusing on channel /wholesale / reseller - point of sale.  Experience in marketing within FMCG segments to consumer point of sale is a Major Preference.  Experience in portfolio growth and management at the distribution channel level is preferred.  Priority focus of this role will be to drive and accelerate the Consumer Business

 

Strong understanding required in the following areas:

Customer/End-User Insights and Understanding

• Gathers intelligence on customers from multiple internal and external sources, including data from tracking social media activity and other digital sources, to inform deeper customer insights .
• Interacts directly with customers and participating with sales on customer visits/fieldwork or qualitative research efforts to understand customer needs, goals, and processes

Market/Business Analysis

• Data-driven decision making
• Market understanding  - competitor, customer, and company capabilities
• Sales analysis and insights
• Key marketing metrics

Chooses appropriate internal and external market and business data sources, and understands their comparative strengths/weaknesses

Applies appropriate analysis to market and business data to draw meaningful insights and conclusions

Creates reports that concisely summarize the current situation and recent trends (e.g., competitors, channel partners, general market trends, category trends, company performance, customer data)

Marketing Planning & Strategy

• Utilization of the official Marketing Plan process and tools
• Identification of critical issues and opportunities (Situation Analysis)
• Objectives and strategy development
• Marketing programs and tactics development
• Marketing program execution (within time and budget)
• Evaluation and control plan/measurement

Product - Brand Management

• Portfolio/pyramid management
• Forecasting management
• Branding strategy and positioning
• New Product (NPI) program creation and management
• Development of dedicated CRM campaigns

Price Strategy & Management

• Pricing strategy/objectives
• External situation analysis
• Customer value analysis
• Analysis of pricing impact
• Price setting and approval process, including deviations, sales incentive, discounts, etc.
• Monitoring/price waterfall
• Pricing control plan

Communications/Promotional - Campaign Management (including web)

• Understand customer segments based on their communication preferences and offline and/or online behaviors
• Establish campaign scope/objectives
• Translate the brand value proposition and positioning into meaningful and compelling market messages and promotions
• Optimize the mix of communication tactics
• Campaign execution and management, including advertising, media, and digital agencies
• Measurement and control plan

Channel/ Market Coverage Management

• Market coverage strategy
• Channel partner understanding and analysis
• Channel program development
• Channel programs measurement and control plan

 

Kindly Apply Below